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Every so often, a client asks me some version of the same question: "Tracey, what tools do you actually use to run your own business?" It's a fair question. As a social media coach and email marketing manager, I've tried a lot of tools over the years. Some were great. Some were not. The ones below have earned a permanent spot in my workflow, and I think they can do the same for you. This isn't a generic 'best tools of 2026' list. These are business tools for service-based bus

Picture this. A reel I posted on my personal Instagram for fun, expecting maybe a few of my friends to chuckle, has now been seen almost 20 million times*. Over 11 million accounts reached. More than 2,000 brand-new followers. Likes in the seven figures. And here is the punchline that nobody who dreams about going viral ever expects to hear: it changed absolutely nothing about my business. Not one thing. So let me tell you what really happens when a regular person accidentall

Silicon Valley marketing expert to help small businesses and nonprofits achieve meaningful marketing results SAN JOSE, CA— 3/10/2025 –...

Silicon Valley marketing expert to help small businesses and nonprofits achieve meaningful marketing results SAN JOSE, CA— 3/9/2024 –...

“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an...

Email marketing is one of the most effective forms of marketing ever used. It’s still more effective than social media marketing,...

There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself. Sure, when you’re just getting started you really are the “chief, cook, and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to: Frustration (when critical tasks don’t get done and deadlines are missed) Burn out (when you’re working yet another 12-hour day) Overwhelm (when your to-do list is long