Online Marketing Events for Small Businesses
I speak at a wide array of events on a diverse range of online marketing topics, both in-person and online. I invite you to join me at these lectures and hands-on workshops! New events added frequently, so check back regularly!
Interested in having me speak for your organization? Check out my speaker page!
Want updates on new learning opportunities?
(All Times are Pacific)
Getting started with Alignable
04/01/21 9:30 AM
Want to get started using Alignable but not sure how to use the platform? Let me give you a guided tour of the social network that is dedicated to supporting small businesses!
Create More Personalized Email Messages for Better Results
04/02/21 8:30 AM
As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails. In this workshop, we�ll show you what it means to personalize your email campaigns, how to add simple personalization in your emails, and how to personalize based on what you know about your subscribers.
Getting started with Alignable
04/06/21 1:00 PM
Want to get started using Alignable but not sure how to use the platform? Let me give you a guided tour of the social network that is dedicated to supporting small businesses!
Making Sense of Online Marketing
04/08/21 10:00 AM
The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don�t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.
If you�re just getting started with online marketing or not seeing the results you�ve hoped for...this session is for you. You�ll learn the foundational elements that will help you get the word out about your business and you won�t need a marketing degree to do it!
Making Sense of Online Marketing (for Non-Profit Organizations)
04/12/21 10:00 AM
The idea of getting your nonprofit online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved NPOs. Don�t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your organization. If you�re just getting started with online marketing or not seeing the results you�ve hoped for...this session is for you. You�ll learn the foundational elements that will help you get the word out about your nonprofit and you won�t need a marketing degree to do it!
Create Your First Email Campaign in 15 Minutes or Less
04/19/21 3:00 PM
Not sure how to get started with your first email campaign? Don�t worry, we�ll take you step-by-step through how to create and send your first email campaign with Constant Contact. By the end of this session you�ll know how to create an effective email campaign that looks great on any device and gets your subscribers to take action.
Harness the Power of Listings & Reviews
04/21/21 10:00 AM
No matter what type of business or organization you have, listing and review sites play an important role in getting found online, generating awareness, and helping people determine whether or not they want to choose your business. It's not enough to just set up a few listing and review sites. It's mportant to know how to use these sites in a way that's going to generate business and make potential buyers want to learn more. That's why in this we will discuss how to get started, where to be, how to optimize your profiles, how to encourage people to leave reviews, and how to maintain your listing and review pages over time.
Getting Started with Instagram
04/22/21 11:15 AM
Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you�re not convinced that it works � or you are, but you�re feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this webinar and workshop, we�ll take a look at Instagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You�ll also get tips on how to use analytics tools to tell if your Instagram activity is working.
After a short lecture, we will dive into the product and get started using Instagram for your business!
Get Your Business Online
04/22/21 3:00 PM
Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile or a simple website.
Getting started with Alignable
04/27/21 5:00 PM
Want to get started using Alignable but not sure how to use the platform? Let me give you a guided tour of the social network that is dedicated to supporting small businesses!
Getting started with Instagram
04/29/21 1:00 PM
Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you�re not convinced that it works � or you are, but you�re feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this webinar and workshop, we�ll take a look at Instagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You�ll also get tips on how to use analytics tools to tell if your Instagram activity is working.
After a short lecture, we will dive into the product and get started using Instagram for your business!
Getting Started with Instagram
05/13/21 10:00 AM
Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you�re not convinced that it works � or you are, but you�re feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this webinar and workshop, we�ll take a look at Instagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You�ll also get tips on how to use analytics tools to tell if your Instagram activity is working.
After a short lecture, we will dive into the product and get started using Instagram for your business!
How to Segment Your List to Get Better Email Marketing Results
05/19/21 10:00 AM
You may have heard that today�s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business Whether you�re not sure how to segment your list or you just want to learn more, we�ll share strategies and tips that help you segment your list to send more relevant information to your subscribers.
How to Manage Your Social Media with Constant Contact
06/16/21 10:00 AM
As a small business, you may have heard that you need to be on social media in order to grow your business. However, the thought of which channels to be on and how to effectively engage people in order to get results can feel overwhelming. We know, as a small business, you don�t have a lot of time or resources to keep up. Social media marketing tools make it easy to manage, schedule content, and keep up with replies on your pages, saving you time and simplifying the process.
In this session, I'll be looking at the available social media management tools Constant Contact has to offer in order to help you be successful with this part of your marketing plan.
Getting started with Alignable
06/3/21 10:00 AM
Want to get started using Alignable but not sure how to use the platform? Let me give you a guided tour of the social network that is dedicated to supporting small businesses!
What to Post on Social Media
10/12/21 1:00 PM
You know you need to have a social media presence, but you just don't know what to post! Learn some simple tricks to ensure you always have something relevant and interesting to say on social media!
