ZingPop​
​Social Media

Creating an effective email is easy, you just need a recipe! Learn how to create emails that stand out, get opened, and bring you more business. You'll leave with a better understanding of how to create powerful emails and a cheat sheet to help when you get home.

This will be a 25-minute presentation within a Polka Dot Powerhouse meeting.

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!

Kick start your email marketing strategy today! Whether you are looking to switch from a competitor or you have never used email marketing before, “Email Marketing Quickstart” will walk you through the basic steps of getting started with a Constant Contact account and creating an email that warrants real business results.

Email marketing is and continues to be one of the most effective forms of digital marketing for a small business/ organization. In this session, we’ll reveal the latest best practices, industry trends and techniques to maximize success using this powerful digital tool. You will learn the benefits of email marketing, how to design, create, send and track your email’s success.

Join me for a discussion on The Power of Referrals. Recognized as the best source for new customers, Word-of-mouth referrals are critical for small business success yet few business owners have a plan for just how to make them happen. We’ll discuss how to set yourself up for success, the ongoing investments you’ll make to keep referrals flowing, and how you can use Alignable to amplify all your efforts.

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!

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This will be a session within the Businesswomen Stepping Up: Entrepreneur Conference, an all-day event full of inspiration, education, and networking to help you step up and move your business forward! Come ready to connect with other motivated women entrepreneurs! Lunch is included.

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn how to get started, choose the right social networks for your business, and a 15-minute social media plan. 

Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email.

You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action.

Join me for a discussion on The Power of Referrals. Recognized as the best source for new customers, Word-of-mouth referrals are critical for small business success yet few business owners have a plan for just how to make them happen. We’ll discuss how to set yourself up for success, the ongoing investments you’ll make to keep referrals flowing, and how you can use Alignable to amplify all your efforts.

If you’re a small business or work with them regularly, you know they thrive on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? You’ll learn some simple ways to use automation to repeatedly reach customers with email marketing.

Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile or a simple website. 

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In this session we’ll show you how to: 

• Create or claim your Business Profile on Google  

• Manage your business info across Google Search and Maps 

• Use Google My Business to connect with potential customers 

• Create a free website using the info from your Business Profile

In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email. In this presentation, we’ll provide tips and plenty of examples to get you writing subject lines that work.

Get more done in Less Time on Social Media

Have a basic understanding and knowledge of Social Media but would prefer to spend less time managing it? 43% of small businesses dedicate six or more hours per week to social media? While it’s important to engage for social visibility and key connections online, we all want to do more in less time. Learn how to find usable, relevant content, integrate your social media into promotions and events and learn best practices.  This session will help you save time at get back to what you love to do – running your business or organization.  Join us and learn the latest time savers and best practices.

The holidays are the biggest spending season of the year — are you prepared to claim your piece of the pie? With all of the holiday promotions out there, it can be difficult to get your audience’s attention. During this presentation, I’ll guide you through planning your online marketing strategy this holiday season. I’ll provide tips and ideas for leveraging the online channels that matter to your business.

Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this seminar and workshop, we’ll take a look atInstagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your Instagram activity is working.

After a short lecture, we will dive into the product and get started using Instagram for your business!

Kick start your email marketing strategy today! Whether you are looking to switch from a competitor or you have never used email marketing before, “Email Marketing Quickstart” will walk you through the basic steps of getting started with a Constant Contact account and creating an email that warrants real business results.