Online Marketing Events for Small Businesses

I speak at a wide array of events on a diverse range of online marketing topics, both in-person and online. I invite you to join me at these lectures and hands-on workshops! New events added frequently, so check back regularly!


Interested in having me speak for your organization? Check out my speaker page!

Want updates on new learning opportunities?

Digital Trends 2021: 6 Lessons learned in 2020

03/05/21 8:30 AM

In any typical year, we could talk about emerging trends in technology or marketing, but one thing learned in 2020 is all the great ideas and trends that come out, don’t mean as much when we aren’t prepared for the unexpected. It is a good time to look back to look forward.

I spent 2020 working with small businesses and nonprofits to help them make the best use of digital marketing tools and learned what they were doing to power on.

5 Steps to Build an Engaged Audience on Social Media

03/03/21 10:00 AM

Creating a super-engaged community on social media–a “space” of your own that’s brimming with ideal clients who like, share, comment and click like crazy–all starts and ends with attracting and interacting with the right people.

But how do you find your right people? And once you do, how do you engage them in ways that make them excited to engage with you, too?

Sign up for this FREE webinar and let me teach you exactly how to use the best free advertising tool on the planet to build a solid community of potential clients who clamor for your attention–without shelling out a penny (unless you want to!).

Create More Personalized Email Messages for Better Results

04/02/21 8:30 AM

As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails. In this workshop, we’ll show you what it means to personalize your email campaigns, how to add simple personalization in your emails, and how to personalize based on what you know about your subscribers.

A Simple Recipe for Social Media Success

03/17/21 10:00 AM

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn how to get started, choose the right social networks for your business, and a 15-minute social media plan.

Create and Send Your First Email Campaign in 15 Minutes or Less

03/18/21 10:00 AM

Not sure how to get started with your first email campaign? Don't worry, I'll take you step-by-step through how to create and send your first email campaign with Constant Contact. By the end of this session, you'll know how to create an effective email campaign that looks great on any device and gets your subscribers to take action.

Getting started with Alignable

04/01/21 9:30 AM

Want to get started using Alignable but not sure how to use the platform? Let me give you a guided tour of the social network that is dedicated to supporting small businesses!

Getting started with Alignable

04/06/21 1:00 PM

Want to get started using Alignable but not sure how to use the platform? Let me give you a guided tour of the social network that is dedicated to supporting small businesses!

Making Sense of Online Marketing

04/08/21 10:00 AM

The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don't worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.

If you're just getting started with online marketing or not seeing the results you've hoped for...this session is for you. You'll learn the foundational elements that will help you get the word out about your business and you won't need a marketing degree to do it!

Getting started with Alignable

04/27/21 5:00 PM

Want to get started using Alignable but not sure how to use the platform? Let me give you a guided tour of the social network that is dedicated to supporting small businesses!

Getting Started with Instagram

05/13/21 10:00 AM

Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you're not convinced that it works - or you are, but you're feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this webinar and workshop, we'll take a look at Instagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You'll also get tips on how to use analytics tools to tell if your Instagram activity is working.

After a short lecture, we will dive into the product and get started using Instagram for your business!

What to Post on Social Media

10/12/21 1:00 PM

You know you need to have a social media presence, but you just don't know what to post! Learn some simple tricks to ensure you always have something relevant and interesting to say on social media!

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San Jose, CA​

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© 2019 ZingPop Social Media 

Created and maintained by Tracey Lee Davis

2021 Local Business Person Of The Year