Online Marketing Events for Small Businesses

Your social followers belong to the platform. Your email list belongs to you. This session is about building that list on purpose and keeping it healthy, so the people you worked so hard to reach are still reachable next year.

In this dynamic webinar, we'll explore how nonprofits can leverage the power of social, email, and text messaging to "own the smartphone" and drive their mission forward. You'll gain practical strategies to connect with your audience, tell compelling stories, and inspire action in today's mobile-first world.

Your email list is one of your most valuable business assets, but only if you’re growing it the right way. In this session, you’ll learn how to attract more subscribers, keep them engaged, and turn them into loyal customers using permission-based marketing. We’ll discuss why list growth can be challenging, how to overcome common roadblocks, and proven ways to capture more sign-ups online and offline. You’ll also learn what truly motivates people to subscribe and stay engaged. Whether you’re just getting started or looking for fresh ideas, you’ll walk away with practical strategies and the confidence to grow your subscriber base the smart way.

Note: This will be a 25-minute presentation within a 90-minute Women's Networking Alliance meeting.

Email returns about $36 for every dollar spent, which sounds fabulous right up until you are staring at a blank template wondering what to say. This session gives your members the full picture, from planning a year of sends to writing an email someone actually clicks.