<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[ZingPop Social Media]]></title><description><![CDATA[I am a social media coach and an email marketing manager. I turn busy business owners all over the world into online marketing rock stars!]]></description><link>https://www.zingpopsocial.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 16 Aug 2026 11:02:34 GMT</lastBuildDate><atom:link href="https://www.zingpopsocial.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Your Social Media Content Mix Matters More Than Any Single Post]]></title><description><![CDATA[Here's the short version: every content format on social media has a different job. Reels are built to find you new people. Carousels and photos are built to deepen your relationship with the people who already know you. Plain text posts on Facebook do something different again. If you're only posting one or two of these and judging all of them by the same yardstick, you're leaving results on the table without realizing it. I saw this play out in real time recently, with two coaching clients,...]]></description><link>https://www.zingpopsocial.com/post/social-media-content-mix-strategy</link><guid isPermaLink="false">6a6e6e92879f0041e505da8c</guid><category><![CDATA[Marketing Tips]]></category><pubDate>Tue, 11 Aug 2026 14:15:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_ee893f0bbd484248bd01eea15c666266~mv2.png/v1/fit/w_1000,h_904,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Become Your Own Cyberstalker: How to Show Up in AI Search]]></title><description><![CDATA[One small business owner found out ChatGPT had been steering a customer wrong about her. Here's the free 1-hour habit that fixes it before it costs you sales.]]></description><link>https://www.zingpopsocial.com/post/how-to-show-up-in-ai-search</link><guid isPermaLink="false">6a4ad63bfa58f0a255d59f85</guid><category><![CDATA[AI Visibility]]></category><pubDate>Wed, 05 Aug 2026 14:00:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_daa8c82087d04989844c758bb72bafd8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Business Tools for Service-Based Business Owners: The Ones I Can't Live Without]]></title><description><![CDATA[Every so often, a client asks me some version of the same question: "Tracey, what tools do you actually use to run your own business?" It's a fair question. As a social media coach and email marketing manager, I've tried a lot of tools over the years. Some were great. Some were not. The ones below have earned a permanent spot in my workflow, and I think they can do the same for you. This isn't a generic 'best tools of 2026' list. These are business tools for service-based business owners that...]]></description><link>https://www.zingpopsocial.com/post/business-tools-service-based-business-owners</link><guid isPermaLink="false">65848e9cd12c3d2fbd323c75</guid><category><![CDATA[Business Tools]]></category><pubDate>Fri, 31 Jul 2026 21:33:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_51f7e9f168ed41bebcaecb502c65bd94~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Does Going Viral Help Your Business? My $3.41 Answer]]></title><description><![CDATA[Picture this. A reel I posted on my personal Instagram for fun, expecting maybe a few of my friends to chuckle, has now been seen almost 20 million times*. Over 11 million accounts reached. More than 2,000 brand-new followers. Likes in the seven figures. And here is the punchline that nobody who dreams about going viral ever expects to hear: it changed absolutely nothing about my business. Not one thing. So let me tell you what really happens when a regular person accidentally goes viral,...]]></description><link>https://www.zingpopsocial.com/post/does-going-viral-help-your-business</link><guid isPermaLink="false">6a39f3f3106e96afab5ff508</guid><category><![CDATA[Marketing Tips]]></category><pubDate>Mon, 29 Jun 2026 14:04:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_4d119cb17d794fff923db145e325598a~mv2.jpg/v1/fit/w_1000,h_751,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[3 Ways QuickBooks Helps Small Business Owners Stay Organized This Summer]]></title><description><![CDATA[Summer has a way of sneaking up on you. One minute you're thinking "I have plenty of time before Q3," and the next you're looking at a pile of untracked receipts and a checking account you haven't reconciled since April. I've been there. Most of us have. If you're a solo business owner (or close to it), keeping your finances tidy during the busiest months of the year can feel like one more thing on an already impossible list. That's exactly why I love QuickBooks Online. It doesn't just...]]></description><link>https://www.zingpopsocial.com/post/quickbooks-for-small-business-owners-summer-tips</link><guid isPermaLink="false">6a3beeb886775c31f8bd7abb</guid><category><![CDATA[Business Tools]]></category><pubDate>Wed, 24 Jun 2026 15:08:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_99700902967845d68332e395c0ebbb9c~mv2.png/v1/fit/w_1000,h_575,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Small Business Social Media Tips: Unlocking the Power of Online Presence]]></title><description><![CDATA[Let's be real: social media can feel like a full-time job when you're already running a business. But here's the thing, it doesn't have to be overwhelming. When you approach it with a clear strategy, the right platforms, and a little consistency, social media becomes one of the most powerful (and affordable) tools in your marketing toolkit. Start with a Strategy, Not a Scroll Before you post anything, get clear on what you want social media to actually do for your business. Drive traffic to...]]></description><link>https://www.zingpopsocial.com/post/small-business-social-media-tips-unlocking-the-power-of-online-presence</link><guid isPermaLink="false">6995e8a5f7c9a5cfe202f251</guid><category><![CDATA[Social Media]]></category><pubDate>Fri, 20 Feb 2026 21:49:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_418dc48770cc4be994f17e907a61c063~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Start the Year Strong by Reviewing Your Marketing Assets]]></title><description><![CDATA[January is the perfect time to take a fresh look at what is working in your business and what is not. When you are looking at your marketing, before you jump into creating new content or trying the latest marketing tactic, review the marketing assets you already have. A little attention now can make the rest of the year feel clearer, calmer, and more intentional. Think of this as a refresh, not a teardown. Why January Is the Best Time to Review Marketing Assets A new year creates natural...]]></description><link>https://www.zingpopsocial.com/post/start-the-year-strong-by-reviewing-your-marketing-assets</link><guid isPermaLink="false">696182cd8171120a0b1f4943</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing]]></category><pubDate>Fri, 09 Jan 2026 23:14:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_0ee22359df0f47d395c6c39c6bb57a86~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[4 Distinct Ways to Get Content to Your Audience]]></title><description><![CDATA[Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people simply because of the format you’re presenting. Scientists and psychologists have studied how people learn for decades. They have documented four types of learning: visual, auditory, reading/writing, and kinesthetic. Each brain works differently. Some people will identify strongly with one learning type, while others will say they’re a mix. If...]]></description><link>https://www.zingpopsocial.com/post/4-distinct-ways-to-get-content-to-your-audience</link><guid isPermaLink="false">64024e558bc5608d020127d8</guid><category><![CDATA[Social Media]]></category><pubDate>Mon, 29 Dec 2025 19:48:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2aaba1_232139bfd62b4db99416646c91f60f71~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Learn to Love the P Word…Planning ]]></title><description><![CDATA[Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous! Keeping all the aspects of a business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do and when. Even if you have a big-picture plan for where you want to be in five years, you need a daily plan to complete your admin tasks, along with your marketing and content creation. It’s enough to make your head spin, isn’t it? Daily Task...]]></description><link>https://www.zingpopsocial.com/post/learn-to-love-the-p-word-planning</link><guid isPermaLink="false">63c1a83ad96f3947222e7079</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Content Creation]]></category><pubDate>Fri, 07 Nov 2025 21:19:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2aaba1_88d4179e26364457b0c0b84f4428b31a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[How to Legally Use Images in Your Online Marketing Without Getting into Copyright Trouble]]></title><description><![CDATA[When crafting the perfect Instagram post or putting together an email newsletter, visuals play a huge role in how you connect with your...]]></description><link>https://www.zingpopsocial.com/post/how-to-legally-use-images-in-your-online-marketing-without-getting-into-copyright-trouble</link><guid isPermaLink="false">68364c078076a97f5e0e88fd</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Content Creation]]></category><category><![CDATA[Business Tools]]></category><pubDate>Wed, 28 May 2025 00:06:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_351eb6dbeb294347a08b8f2fd8328557~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Last-Minute Tax Prep? QuickBooks Has Your Back!]]></title><description><![CDATA[Tax season can sneak up on even the most organized small business owners. If you’re scrambling to get your financials in order, don’t...]]></description><link>https://www.zingpopsocial.com/post/last-minute-tax-prep-quickbooks-has-your-back</link><guid isPermaLink="false">67e5ab037f4947139613ae12</guid><category><![CDATA[Business Tools]]></category><pubDate>Thu, 27 Mar 2025 19:56:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_29c7075b88e140508a94c19240ce6104~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Tracey Lee Davis Of ZingPop Social Media Honored As  San Jose’s 2025 Local Business Person Of The Year]]></title><description><![CDATA[BOSTON, MA: March 26, 2025 --  Alignable , the largest online networking platform for small businesses, announces that  Tracey Lee...]]></description><link>https://www.zingpopsocial.com/post/tracey-lee-davis-of-zingpop-social-media-honored-as-san-jose-s-2025-local-business-person-of-the-ye</link><guid isPermaLink="false">67e45d6a703e2ce638cf5071</guid><category><![CDATA[Achievements]]></category><pubDate>Wed, 26 Mar 2025 20:28:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_f8c8ac35399d496ab77284f93c693c73~mv2.png/v1/fit/w_755,h_424,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Tracey Lee Davis, ZingPop Social Media, Named a Constant Contact Certified Partner for 11th Year]]></title><description><![CDATA[Silicon Valley marketing expert to help small businesses and nonprofits achieve meaningful marketing results SAN JOSE, CA— 3/10/2025 –...]]></description><link>https://www.zingpopsocial.com/post/tracey-lee-davis-zingpop-social-media-named-a-constant-contact-certified-partner-for-11th-year</link><guid isPermaLink="false">67cf70e3d497fa6e54c759eb</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Achievements]]></category><pubDate>Wed, 19 Mar 2025 21:36:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_8ebb1bd15f1e41c5afb2a9d933310cd6~mv2.png/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Tracey Lee Davis, ZingPop Social Media Named a Constant Contact Certified Partner for 10th Year]]></title><description><![CDATA[Silicon Valley marketing expert to help small businesses and nonprofits achieve meaningful marketing results SAN JOSE, CA— 3/9/2024 –...]]></description><link>https://www.zingpopsocial.com/post/tracey-lee-davis-zingpop-social-media-named-a-constant-contact-certified-partner</link><guid isPermaLink="false">662c034f47aab5ca607ded84</guid><category><![CDATA[Achievements]]></category><pubDate>Fri, 03 May 2024 19:06:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_27c19a81303349e394f91f67c3a60b0f~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Conquer Tax Season with These 3 QuickBooks Tools for Small Businesses]]></title><description><![CDATA[Tax season can be a stressful time for small business owners. But fear not! QuickBooks Online (QBO) offers a suite of tools to streamline...]]></description><link>https://www.zingpopsocial.com/post/conquer-tax-season-with-these-3-quickbooks-tools-for-small-businesses</link><guid isPermaLink="false">66035f4c6abf9842d238de76</guid><category><![CDATA[Business Tools]]></category><pubDate>Wed, 27 Mar 2024 19:49:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_cab6e0b716dc499985dad61cfeeba2d6~mv2.jpg/v1/fit/w_600,h_140,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Tracey Lee Davis Of ZingPop Social Media Honored As  San Jose’s 2024 Local Business Person Of The Year]]></title><description><![CDATA[BOSTON, MA: March 5, 2024 -- Alignable’s 2024 Local Business Person Of The Year Contest reached unparalleled participation levels,...]]></description><link>https://www.zingpopsocial.com/post/tracey-lee-davis-of-zingpop-social-media-honored-as-san-jose-s-2024-local-business-person-of-the-ye</link><guid isPermaLink="false">65e72ec0ec4de648867e6682</guid><category><![CDATA[Achievements]]></category><pubDate>Tue, 05 Mar 2024 15:17:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7aa84_354cf156f5c8452db6ca4b56f0797387~mv2.png/v1/fit/w_1000,h_730,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[If Your WHY Doesn’t Make You Cry, It’s Not Big Enough]]></title><description><![CDATA[I’m not sure who coined this phrase, but I’ve heard it multiple times over the years, across multiple different industries, and it holds...]]></description><link>https://www.zingpopsocial.com/post/if-your-why-doesn-t-make-you-cry-it-s-not-big-enough</link><guid isPermaLink="false">653bea525112e2ba717d1e8a</guid><category><![CDATA[Storytelling]]></category><pubDate>Wed, 22 Nov 2023 14:58:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2aaba1_de4e05ba30484fd6aa1aa4de89c46b47~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[7 Tips for Crafting Your Story]]></title><description><![CDATA[People are naturally drawn to stories. Audiences spend millions of dollars in movie theaters, engrossed in a good storyline. Millions of...]]></description><link>https://www.zingpopsocial.com/post/7-tips-for-crafting-your-story</link><guid isPermaLink="false">653be5b607d49af900805154</guid><category><![CDATA[Storytelling]]></category><pubDate>Thu, 16 Nov 2023 20:51:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2aaba1_03f6c1bdf4e04a268945cc27950e9356~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Why Spying on Your Competitors is Necessary in Business]]></title><description><![CDATA[Doing market research before starting your business is always wise, not to discourage you from trying but to figure out before making an...]]></description><link>https://www.zingpopsocial.com/post/why-spying-on-your-competitors-is-necessary-in-business</link><guid isPermaLink="false">653bdb500ca6efab0e7db679</guid><category><![CDATA[Client Relations]]></category><category><![CDATA[Marketing]]></category><pubDate>Tue, 07 Nov 2023 15:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2aaba1_307ee3cb3cad4dcd9ebbfb3c8d87de0e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item><item><title><![CDATA[Do You Have an Offline Marketing Plan?]]></title><description><![CDATA[With millions upon millions of people using the internet every single day, it’s very easy as a business owner to get caught up in how to...]]></description><link>https://www.zingpopsocial.com/post/do-you-have-an-offline-marketing-plan</link><guid isPermaLink="false">65206cac691ad12e078e1792</guid><category><![CDATA[Storytelling]]></category><category><![CDATA[Marketing]]></category><pubDate>Mon, 30 Oct 2023 14:08:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2aaba1_80e2b8089c544c9e9269a9cb488c254f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tracey Lee Davis</dc:creator></item></channel></rss>