September 27, 2019

Over the years, Instagram has developed into one of the top ways to consistently interact with potential customers and advertise to new audiences. The amount of exposure offered by Instagram is invaluable. As a result, it is essential to create a dynamic strategy that will enable your company to con...

September 15, 2019

In most types of business, sales and marketing go hand in hand. Companies that don’t invest in improving their marketing plan typically don’t improve their sal

July 29, 2019

As a woman with a small business, you’re up against tough competitors like national corporations and franchises. While these big businesses may be able to offer lower prices, more services, and more robust online tools, you have the advantage of personalized customer service and knowledge of your lo...

May 9, 2019

Improving your small business’s bottom line is all about controlling costs and maximizing your return on investment. As opposed to increasing website traffic and sales, bottom-line growth involves improving your profit margins. This means reducing the cost of acquiring customers, getting more out of...