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Start the Year Strong by Reviewing Your Marketing Assets
January is the perfect time to take a fresh look at what is working in your business and what is not. When you are looking at your marketing, before you jump into creating new content or trying the latest marketing tactic, review the marketing assets you already have. A little attention now can make the rest of the year feel clearer, calmer, and more intentional. Think of this as a refresh, not a teardown. Why January Is the Best Time to Review Marketing Assets A new year cre

Tracey Lee Davis
5 days ago4 min read


4 Distinct Ways to Get Content to Your Audience
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people simply because of the format you’re presenting. Scientists and psychologists have studied how people learn for decades. They have documented four types of learning: visual, auditory, reading/writing, and kinesthetic. Each brain works differently. Some people will identify strongly with one learning type, while others will say

Tracey Lee Davis
Dec 29, 20253 min read


Learn to Love the P Word…Planning
Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous! Keeping all the aspects of a business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do and when. Even if you have a big-picture plan for where you want to be in five years, you need a daily plan to complete your admin tasks, along with your marketing and content creation. It’s enough to make your head spin, isn

Tracey Lee Davis
Nov 7, 20253 min read


How to Legally Use Images in Your Online Marketing Without Getting into Copyright Trouble
When crafting the perfect Instagram post or putting together an email newsletter, visuals play a huge role in how you connect with your...

Tracey Lee Davis
May 27, 20254 min read


Last-Minute Tax Prep? QuickBooks Has Your Back!
Tax season can sneak up on even the most organized small business owners. If you’re scrambling to get your financials in order, don’t...

Tracey Lee Davis
Mar 27, 20252 min read


Tracey Lee Davis Of ZingPop Social Media Honored As San Jose’s 2025 Local Business Person Of The Year
BOSTON, MA: March 26, 2025 -- Alignable , the largest online networking platform for small businesses, announces that Tracey Lee...

Tracey Lee Davis
Mar 26, 20253 min read


Tracey Lee Davis, ZingPop Social Media, Named a Constant Contact Certified Partner for 11th Year
Silicon Valley marketing expert to help small businesses and nonprofits achieve meaningful marketing results SAN JOSE, CA— 3/10/2025 –...

Tracey Lee Davis
Mar 19, 20252 min read


Tracey Lee Davis, ZingPop Social Media Named a Constant Contact Certified Partner for 10th Year
Silicon Valley marketing expert to help small businesses and nonprofits achieve meaningful marketing results SAN JOSE, CA— 3/9/2024 –...

Tracey Lee Davis
May 3, 20242 min read


Conquer Tax Season with These 3 QuickBooks Tools for Small Businesses
Tax season can be a stressful time for small business owners. But fear not! QuickBooks Online (QBO) offers a suite of tools to streamline...

Tracey Lee Davis
Mar 27, 20242 min read


Tracey Lee Davis Of ZingPop Social Media Honored As San Jose’s 2024 Local Business Person Of The Year
BOSTON, MA: March 5, 2024 -- Alignable’s 2024 Local Business Person Of The Year Contest reached unparalleled participation levels,...

Tracey Lee Davis
Mar 5, 20243 min read


If Your WHY Doesn’t Make You Cry, It’s Not Big Enough
I’m not sure who coined this phrase, but I’ve heard it multiple times over the years, across multiple different industries, and it holds...

Tracey Lee Davis
Nov 22, 20233 min read


7 Tips for Crafting Your Story
People are naturally drawn to stories. Audiences spend millions of dollars in movie theaters, engrossed in a good storyline. Millions of...

Tracey Lee Davis
Nov 16, 20233 min read


Why Spying on Your Competitors is Necessary in Business
Doing market research before starting your business is always wise, not to discourage you from trying but to figure out before making an...

Tracey Lee Davis
Nov 7, 20233 min read


Do You Have an Offline Marketing Plan?
With millions upon millions of people using the internet every single day, it’s very easy as a business owner to get caught up in how to...

Tracey Lee Davis
Oct 30, 20233 min read


Turn Your Story into Leads and Potential Customers
Think about all the emails and sales pages you’ve seen just in this last week touting a new class, product, or service. Very often,...

Tracey Lee Davis
Oct 23, 20233 min read


Is Using Private Label Rights Content the Same as Plagiarizing?
Let’s debunk a myth right now: using Private Label Rights content (or PLR) is NOT plagiarizing! Here’s why: Plagiarizing is when you copy...

Tracey Lee Davis
Oct 16, 20232 min read


3 Ways to Avoid Plagiarizing When Repurposing Content
According to Dictionary.com, plagiarism is “an act or instance of using or closely imitating the language and thoughts of another author...

Tracey Lee Davis
Oct 3, 20233 min read


Keep Your Business Organized with a CRM Program
Staying organized is paramount to running a successful business, especially with multiple clients. Investing in a Customer Relationship...

Tracey Lee Davis
Sep 26, 20233 min read


Why Social Media for Small Business is Essential and How a Social Media Coach Can Help You
It's no secret that social media has been a game-changer for businesses of all sizes over the past few years. But in 2023, the benefits...

Tracey Lee Davis
Sep 22, 20233 min read


QuickBooks Payroll for a remote workforce
Types of remote employees With a global team, you may be wondering how to set up payroll for remote workers in your payroll system,...

Tracey Lee Davis
Sep 15, 20231 min read
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