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January is the perfect time to take a fresh look at what is working in your business and what is not. When you are looking at your marketing, before you jump into creating new content or trying the latest marketing tactic, review the marketing assets you already have. A little attention now can make the rest of the year feel clearer, calmer, and more intentional. Think of this as a refresh, not a teardown. Why January Is the Best Time to Review Marketing Assets A new year cre

Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people simply because of the format you’re presenting. Scientists and psychologists have studied how people learn for decades. They have documented four types of learning: visual, auditory, reading/writing, and kinesthetic. Each brain works differently. Some people will identify strongly with one learning type, while others will say

Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous! Keeping all the aspects of a business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do and when. Even if you have a big-picture plan for where you want to be in five years, you need a daily plan to complete your admin tasks, along with your marketing and content creation. It’s enough to make your head spin, isn

It's no secret that social media has been a game-changer for businesses of all sizes over the past few years. But in 2023, the benefits...

You have a great product to promote, but you’re not sure where to start. The best place to start is by creating a marketing plan. A...

One way to have a larger impact with your online marketing efforts is to ramp up your exposure. Exposure means that more people start to...

Promoting products and services online is a great way to earn money. There are many different products and services out there to promote,...

When marketing experts come together, businesses and professionals gain the upper hand in marketing their businesses. [San Jose, CA, USA,...

When it comes to building and maintaining interest as an entrepreneur, having a strong Instagram account can be invaluable. Because the...

Instagram is a powerful tool for attracting new clients and winning loyal customers. However, taking professional, attention-grabbing...

It is always good to put a face with a name in real life. The same is true of your product or service. Selfies are not just for...

Everyone is on social media, and your brand should be too. However, if you post social media updates on automatic pilot, your viewers...

Like it or not, social media is here to stay. What better way to reach more people and get your business message out to the masses than...

In this current technological age, using an automation tool to schedule your social media posts can be a lifesaver. Think about how much...

Live events are huge business boosters, no matter what size your business. Big-name brands and solopreneurs alike can schedule a weekend...

Half the battle of using video successfully in your business is to know what to say. Even if you’re a natural talker, planning your...

Livestreaming videos are a huge hit these days. With YouTube being the second largest search engine behind Google, and with Facebook and...

If you think your industry will be untouched by the video craze, think again. Video is all the rage, both for big brand names as well as...

When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is...

There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself. Sure, when you’re just getting started you really are the “chief, cook, and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to: Frustration (when critical tasks don’t get done and deadlines are missed) Burn out (when you’re working yet another 12-hour day) Overwhelm (when your to-do list is long