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January is the perfect time to take a fresh look at what is working in your business and what is not. When you are looking at your marketing, before you jump into creating new content or trying the latest marketing tactic, review the marketing assets you already have. A little attention now can make the rest of the year feel clearer, calmer, and more intentional. Think of this as a refresh, not a teardown. Why January Is the Best Time to Review Marketing Assets A new year cre

Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous! Keeping all the aspects of a business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do and when. Even if you have a big-picture plan for where you want to be in five years, you need a daily plan to complete your admin tasks, along with your marketing and content creation. It’s enough to make your head spin, isn

When crafting the perfect Instagram post or putting together an email newsletter, visuals play a huge role in how you connect with your...

Doing market research before starting your business is always wise, not to discourage you from trying but to figure out before making an...

With millions upon millions of people using the internet every single day, it’s very easy as a business owner to get caught up in how to...

Think about all the emails and sales pages you’ve seen just in this last week touting a new class, product, or service. Very often,...

According to Dictionary.com, plagiarism is “an act or instance of using or closely imitating the language and thoughts of another author...

If you want to be successful at online marketing, there are several things you can do to increase your chances. The first is to sit down...

Instagram is a powerful tool for attracting new clients and winning loyal customers. However, taking professional, attention-grabbing...

It is always good to put a face with a name in real life. The same is true of your product or service. Selfies are not just for...

Everyone is on social media, and your brand should be too. However, if you post social media updates on automatic pilot, your viewers...

Like it or not, social media is here to stay. What better way to reach more people and get your business message out to the masses than...

As a small business owner, you get to be your own boss. While this gives you loads of freedom, it also means you're responsible for every...

The end of the year is a time for reflection, evaluation, and planning. As a business owner, Q4 and Q1 are some of the most important,...