About Me

Hi, I'm Tracey Lee Davis

I'm the owner of ZingPop Social Media, and I'm an email marketing manager and social media coach for women in service-based businesses, especially those who'd rather be running their business than figuring out their newsletter. I'm based in San Jose, California, and I work with owners across the United States and Canada. If marketing feels too big, too complicated, and too overwhelming to tackle alone, you're in exactly the right place (and in very good company).

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I didn't set out to be a marketer

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I set out to work with animals. I have a degree in Wildlife Biology and Zoology, and I spent years in wildlife rehabilitation, animal shelter work, and dog training before becoming Director of Operations at a multi-service pet care facility in Silicon Valley, with daycare, boarding, grooming, and training all under one roof. I ran that operation for more than nine years: payroll, staffing, upset customers, and slow months included. Between the shelters and the facility, I temperament tested thousands of dogs.

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Marketing happened almost by accident. In 2005, the company acquired a competitor that came with an active Constant Contact account, and I learned email marketing on the job because someone had to. Lo and behold, every email brought in new business. I got fascinated, trained relentlessly, and noticed that the owners I met through networking had the same problems I'd already solved at the facility. Fast forward to 2014, and I launched ZingPop Social Media.

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What I noticed, and why it matters to you

The dog trainer, the bookkeeper, the therapist, the photographer, and the professional organizer all went into business because they love the work, not because they wanted to become marketers. Then someone tells them they also need to be a content creator, an SEO strategist, a video editor, and a Google Business Profile manager. That isn't laziness, and it isn't a lack of intelligence. It just isn't what they signed up to do.

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So I don't try to turn you into a marketer. I teach you enough to feel confident, I take what you don't want off your plate, and I make the whole experience kinder than the rest of the marketing world tends to be.

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How I can help

• Done-for-you email marketing. I set up or refresh your Constant Contact account, then write, design, and send your monthly email so it goes out on schedule and sounds like you. Choose The Essentials, Full Service, or Full Service + Strategy.

• One-on-one coaching for email marketing, social media (Facebook, Instagram, and LinkedIn), and Google Business Profile. You share your screen, you do the work in your own accounts, and I walk you through every step.

• Google Business Profile setup, for local businesses that want to show up when people search nearby.

• My Email and Social Media Rockstars membership, with two live group coaching calls a month, a library of 75+ recorded sessions, and a members-only community.

• Self-paced courses, including Google Business Profile Made Easy and the Storytelling Bootcamp for Entrepreneurs.

I also have a specialty close to my heart: pet professionals. Trainers, behavior consultants, groomers, walkers, sitters, daycare and boarding operators, and folks who work with cats, horses, birds, and small animals get the same services from someone who has actually run a pet care business.

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You drive, I give directions

My coaching style comes straight out of force-free animal training. Meet the learner where they are. Reward the try. Never punish the question. You're in the driver's seat and I'm the co-pilot with a good map. I start at kindergarten, not university, and I will NEVER make you feel behind for asking where the button is. Being tech-shy is a starting point, not a deficiency, and it has nothing to do with age or ability. Plenty of the fabulous folks I work with describe themselves as "not techy."

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A few credentials

• Constant Contact user since 2005, Certified Partner since 2015, and Master Certified Partner since 2016

• Constant Contact Elite Coach and Authorized Local Expert

• Certified Content Marketing Strategist

• SCORE Volunteer Class Instructor since 2015, and SCORE Silicon Valley Instructor of the Year (2021)

• Silicon Valley Business Journal Woman of Influence (2022)

• Alignable Local Business Person of the Year for San Jose, every year from 2018 to 2025

• Influence Digest Top 15 Coaches in San Francisco (2025)

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Community is how I work

I'm also co-owner and Vice President of Women's Networking Alliance, a relationship-first networking community for women business owners, with nine chapters across virtual, in-person, and hybrid formats. Relationships come first and business follows, in WNA and in ZingPop. If I'm not the right fit for what you need, I'll tell you, and I'll happily point you to someone who is.

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A little more about me

The "Pop" in ZingPop comes from my love of popcorn, which comes in handy since I see at least three movies a month (and I rewatch the MCU every year). I read at least a book a week; I drink tea, never coffee; and people know I really love cheese. The "Zing" is the energy I bring to the part of business most owners find draining, because marketing doesn't have to feel hard.

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Let's talk

Every service starts with a free discovery call. Tell me what's going on, and I'll recommend one specific next step, not a menu of options. I will help your business POP!