Speaker Topics

Associations and professional groups hire me to deliver presentations on social media and email marketing for small businesses. Contact me to discuss your association's needs. Please read below about the various topics that I present on, and then fill out this quick questionnaire to get the process started!

 

I look forward to speaking at your event!

How to Write Effective Marketing Emails for Any Situation

Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email.

You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action.

That’s why in this one-hour session we’ll share email writing tips that will save time and make your emails more effective. You’ll learn:

  • The different types of emails

  • A simple formula to write any email

  • More tips for writing successful emails

A Simple Recipe for Social Media Success

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. 

That’s why in this session I’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn:

●    How to choose the right social networks for your business
●    The 15-minute social media plan
●    Getting started in the pay-to-play world of social media

Email Marketing Trends of 2019

Now is the perfect time to determine the next move for your business and how to stand out from your competitors. It’s time to think about your email strategy for the year ahead so you can focus your energy and make the most out of your time. Join us as we explore the top email marketing trends for small businesses and simple ideas to incorporate them into your marketing strategy.

The Power of the Inbox

Email marketing is and continues to be one of the most effective forms of digital marketing for a small business/ organization. In this session, we’ll reveal the latest best practices, industry trends and techniques to maximize success using this powerful digital tool. You will learn the benefits of email marketing, how to design, create, send and track your email’s success.

Email Marketing Quickstart

Kick start your email marketing strategy today! Whether you are looking to switch from a competitor or you have never used email marketing before, “Email Marketing Quickstart” will walk you through the basic steps of getting started with a Constant Contact account and creating an email that warrants real business results.

30 Ways to Grow Your List

Having an interested and engaged list of email addresses is vital to the success of your email marketing strategy. Continuing to grow and interact with your list is just as important. This seminar will cover various strategies to capture new contacts, stay top of mind and build relationships with your subscribers.

Automate Your Marketing!

Automation is one of the newest and most effective email trends that continues to become more effective and widely utilized by small businesses. Learn to leverage this email feature to save you time and result in more highly engaged subscribers.

Drive New Business with Social Media

Social media marketing has changed the marketing game for small businesses and nonprofits. Whether you’re new to social media or struggling to make your profiles more engaging, this session will answer your common questions about the different platforms, how to build your network, and what to say and share with your followers.

Appreciating Your Business & Your Customers

Small business owners are very busy and rarely have time to reflect on the work they’ve done or the customers they’ve helped. This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers and how to evaluate what’s important to you and your business moving forward.

The Power of Referrals and Getting Started on Alignable

Join me for a discussion on The Power of Referrals. Recognized as the best source for new customers, Word-of-mouth referrals are critical for small business success yet few business owners have a plan for just how to make them happen. We’ll discuss how to set yourself up for success, the ongoing investments you’ll make to keep referrals flowing, and how you can use Alignable to amplify all your efforts.  

Last–Minute Holiday Email Marketing Ideas

Do you know what emails you plan on sending to your subscribers this holiday season? Whether you want to drive online sales, boost year–end donations, or get shoppers into your store, email marketing can help. This seminar will provide last– minute holiday email ideas, time–saving tips, easy promotional plans, and more.

Create More Personalized Messages

As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails. In this workshop, we’ll show you what it means to personalize your email campaigns, how to add simple personalization in your emails, and how to personalize based on what you know about your subscribers.

How to Have Your Best Holiday Season Ever

Customer spending is higher in the holidays than any other time of year—shouldn’t they be spending with you? Do not miss out on your piece of the holiday pie! Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist.

What to Say, and How to Say It

Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!"

 

What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.

 

What are the Keys to Great Content?

This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to:

  • Create

  • Curate

  • Extend

...the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.

Register today!

Grow Your Business with Email & Social Media

Simple marketing strategy for small business & nonprofits

 

Many small businesses and organizations find themselves seeking the right strategies, tools, and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. We'll show you how to make the most of the combination of email and social media for your business. 

When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.

Throughout the session, you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”  So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.

Look Great in the Inbox

First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact! You’ll learn:

  • Branding beyond the logo – how placement, pictures, even colors can re-inforce recognition & engagement

  • Readability – including fonts, white space and single-column design

  • Images – including sizing, placement, links and more

  • Sharability – are you going social with your email? Easy tips to encourage more cross-platform engagement

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!

Getting Started with Instagram

Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this seminar and workshop, we’ll take a look at Instagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your Instagram activity is working. After a short lecture, we will dive into the product and get started using Instagram for your business!

Social Media Karma

Grow your business on social media by supporting others! This hands-on workshop will show you how you can follow other businesses, how to interact with them, and why this is good for YOUR business! 

Getting Started with Hootsuite

Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.

 

In this presentation, you'll get a basic overview of how Hootsuite works and how it can benefit your business. It's more than just a way to schedule your social media posts!

Measuring Your Marketing

Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.

You’ll learn:

  • How email open- and click-through reports can help you know:

    • Which of your products/services are hot, which are not, and how to test for best results

    • Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy

    • The calls to action/messaging that actually WORK

    • Best times, days and ways to get the response you want

  • How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds

  • How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want

  • How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!

Standout Subject Lines

Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience?

 

This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:

  • The three keys that make or break your subject line (and how short your window really is..)

  • What works – and what does NOT work – in capturing your readers’ attention

  • Length, brand, urgency and offers – make them work for your subject lines

  • Before and examples that make it crystal clear how to improve your results

Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!

Social Media Timesavers

Do you know that 43% of small businesses dedicate six or more hours per week to social media?  While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do – running your business or organization.  Join us and learn the latest time savers and best practices.

Participants will learn:

  • Tips for saving up to ten hours a week managing your social media

  • Simple ways to find usable, relevant content for your posts

  • How to integrate your social media into sales promotions and events

  • Best practices, business builders and more...

Who should attend?
Marketers, business owners, managers, professional services, nonprofit professionals. Anyone that needs to get more done in less time with social media. This session is suited for beginners. Participants should have a basic knowledge and understanding of social media in general.

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© 2019 ZingPop Social Media 

Created and maintained by Tracey Lee Davis

ZingPop
Social Media​

 

408-766-4853
hey@zingpopsocial.com
San Jose, CA​

Social Media Coaching and Email Marketing Services in the Silicon Valley and Beyond.

2019 Constant Contact Certified Partner
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