Book Me to Speak

Associations and professional groups hire me to deliver presentations on social media and email marketing for small businesses, both in-person and via webinars. Contact me to discuss your association's needs. Please read below about the various email, social media, and other online marketing topics on which I can present, and then fill out this quick questionnaire to get the process started!

 

I look forward to speaking at your event!

Past Engagments Include:

Email Marketing

ebay for Business
Santa Clara County Medical Association
82% micro business summit
Wineries of Santa Clara Valley
Santa Clara County Association of Realto
SCORE
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PDP
National Gift Basket Association
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The Power of the Inbox

Email marketing is and continues to be one of the most effective forms of digital marketing for a small business/ organization. In this session, we’ll reveal the latest best practices, industry trends and techniques to maximize success using this powerful digital tool. You will learn the benefits of email marketing, how to design, create, send and track your email’s success.

How to Segment Your List to Get Better Email Marketing Results

You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business Whether you’re not sure how to segment your list or you just want to learn more, we’ll share strategies and tips that help you segment your list to send more relevant information to your subscribers.

How to Write Effective Marketing Emails for Any Situation

Whether you’re writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email. You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action. That’s why in this one-hour session you’ll learn email writing tips that will save time and make your emails more effective. 

Get New and Repeat Business on Autopilot with Email Marketing

If you’re a small business or work with them regularly, you know they thrive on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? You’ll learn some simple ways to use automation to repeatedly reach customers with email marketing.

Grow Your Email List

Email marketing is only as effective as your least engaged subscriber. That’s why having an interested and qualified list of contacts that you can stay top of mind with, is vital to your business. Continuing to grow that list is just as important. In our “Grow Your Email List” workshop, we will discuss various strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve.

Create More Personalized Email Messages for Better Results

As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails. In this workshop, we’ll show you what it means to personalize your email campaigns, how to add simple personalization in your emails, and how to personalize based on what you know about your subscribers.

Get More Opens with Great Subject Lines

In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email. In this presentation, we’ll provide tips and plenty of examples to get you writing subject lines that work.

Email Marketing Quickstart

Kick start your email marketing strategy today! Whether you are looking to switch from a competitor or you have never used email marketing before, “Email Marketing Quickstart” will walk you through the basic steps of getting started with a Constant Contact account and creating an email that warrants real business results.

30 Ways to Grow Your List

Having an interested and engaged list of email addresses is vital to the success of your email marketing strategy. Continuing to grow and interact with your list is just as important. This seminar will cover various strategies to capture new contacts, stay top of mind and build relationships with your subscribers.

Last–Minute Holiday Email Marketing Ideas

Do you know what emails you plan on sending to your subscribers this holiday season? Whether you want to drive online sales, boost year–end donations, or get shoppers into your store, email marketing can help. This seminar will provide last– minute holiday email ideas, time–saving tips, easy promotional plans, and more.

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Social Media

A Simple Recipe for Social Media Success

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn how to get started, choose the right social networks for your business, and a 15-minute social media plan. 

Drive New Business with Social Media

Social media marketing has changed the marketing game for small businesses and nonprofits. Whether you’re new to social media or struggling to make your profiles more engaging, this session will answer your common questions about the different platforms, how to build your network, and what to say and share with your followers.

The Power of Referrals and Getting Started on Alignable

Join me for a discussion on The Power of Referrals. Recognized as the best source for new customers, Word-of-mouth referrals are critical for small business success yet few business owners have a plan for just how to make them happen. We’ll discuss how to set yourself up for success, the ongoing investments you’ll make to keep referrals flowing, and how you can use Alignable to amplify all your efforts.  

Getting Started with Instagram

Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this seminar and workshop, we’ll take a look at Instagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your Instagram activity is working. After a short lecture, we will dive into the product and get started using Instagram for your business!

Social Media Karma

Grow your business on social media by supporting others! This hands-on workshop will show you how you can follow other businesses, how to interact with them, and why this is good for YOUR business! 

Social Media Timesavers

Do you know that 43% of small businesses dedicate six or more hours per week to social media?  While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time so you can get back to what you love to do – running your business or organization.

Use YouTube to Grow Your Business

Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand. 

Getting Started with Hootsuite

Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.

 

In this presentation, you'll get a basic overview of how Hootsuite works and how it can benefit your business. It's more than just a way to schedule your social media posts!

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Other Online Marketing

Harness the Power of Listings & Reviews

No matter what type of business or organization you have, listing and review sites play an important role in getting found online, generating awareness, and helping people determine whether or not they want to choose your business.

It’s not enough to just set up a few listing and review sites. It’s important to know how to use these sites in a way that’s going to generate business and make potential buyers want to learn more.

That’s why in this we will discuss:

  • How to get started: Where to be & how to optimize your profiles

  • How to encourage people to leave reviews

  • How to maintain your listing & review pages over time

Making Sense of Online Marketing: A Simple Checklist for Success

The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business If you’re just getting started with online marketing or not seeing the results you’ve hoped for...this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!

Get Your Business Online

Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile or a simple website. 

Appreciating Your Business & Your Customers

Small business owners are very busy and rarely have time to reflect on the work they’ve done, the customers they’ve helped and to plan a strategy moving forward. This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers, and how to evaluate what’s important to you and your business.

Create Your Website: 3 Pages You Need to Publish with Confidence

Publishing your website can feel like a daunting task. Even with a template that takes care of the look and feel of your website, you still need to create the content for your pages. It’s easy once you know where to focus. You can publish your website quickly with just the essential pages you need to get yourself online. Join us for this great presentation where we’ll show you the best practices you should follow for your website. 

How to Grow Your Business with Google Search Ads

For many, the thought of creating Google Search ads can feel overwhelming. Maybe you’re not sure how they work and you don’t want to waste money trying to figure them out. But what if you could ease that sense of overwhelm by knowing how to create Google Search Ads that cost-effectively drive the right traffic to your website? That’s what we’ll show you in this engaging presentation. We’ll discuss how to create Google Search Ads designed to grow your business.

Using Data to Drive Business Growth

Learn best practices and analyze trends about how customers engage with your business online, 
then turn these insights into well-informed, actionable decisions. 

Reach Customers Online with Google

Learn how customers find your business online and how to promote your business using Search 
Engine Optimization (SEO) and Smart Campaigns in Google Ads. 

Jingle All the Way to Online Marketing Success This Holiday Season

The holidays are the biggest spending season of the year — are you prepared to claim your piece of the pie? With all of the holiday promotions out there, it can be difficult to get your audience’s attention. During this presentation, I’ll guide you through planning your online marketing strategy this holiday season. I’ll provide tips and ideas for leveraging the online channels that matter to your business.

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ZingPop
Social Media​

 

408-766-4853
hey@zingpopsocial.com
San Jose, CA​

Social Media Coaching and Email Marketing Services in the Silicon Valley and Beyond.

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© 2019 ZingPop Social Media 

Created and maintained by Tracey Lee Davis

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