Book Me to Speak
Associations and professional groups hire me to deliver presentations on social media and email marketing for small businesses, both in-person and via webinars. Contact me to discuss your association's needs. Please read below about the various email, social media, and other online marketing topics on which I can present.
I look forward to speaking at your event!
Past Engagments Include:
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |  |
 |  |  |
Speaker Topics
I have a large library of topics on which I can speak for your company, association, or organization. Please plan for at least 1 hour for each topic. Please let me know if you need a shorter presentation, as I have a number of topics that I can cover in 20-30 minutes. Feel free to jump to the category of your choice:
Email Marketing
How to Win with Email Marketing
Email returns about $36 for every dollar spent, which sounds fabulous right up until you are staring at a blank template wondering what to say. This session gives your members the full picture, from planning a year of sends to writing an email someone actually clicks.
You'll learn:
• The five steps that turn scattered sending into an email program
• The three questions every single email has to answer
• Why "join my list" never works, and the three reasons people actually subscribe
Also available in a nonprofit version.
Chart Your Course to Attract Leads and Own Your Contacts
Your social followers belong to the platform. Your email list belongs to you. This session is about building that list on purpose and keeping it healthy, so the people you worked so hard to reach are still reachable next year.
You'll learn:
• How to build a lead magnet worth handing over an email address for
• Where to ask for the signup, online, in print, and in person
• What to do with bounces, quiet subscribers, and the folks who never open
Boost Your Email Results with Segmentation and Personalization
Sending the same email to everyone is why your open rates are flat. Segmented sending drives roughly three times the revenue per email, and your members can start with data they already have sitting in their account.
You'll learn:
• Three ways to segment: where people live, who they are, and what they have done
• How to collect the information you need without annoying anyone
• Where to start when your list is one big pile of contacts
Also available in a nonprofit version.
Transform Your Marketing with Automation
Automated welcome emails see dramatically higher open and click rates than anything else you will send, and they run whether or not you are at your desk. This is the session for the business owner who is doing everything manually and cannot keep it up.
You'll learn:
• The welcome series that earns you the most attention you will ever get
• Five ready-made email sequences and exactly when to send each one
• How a single click can send someone down a completely different path
Also available in a nonprofit version.
Inbox or Junk: Your Email Deliverability Playbook
You can write a gorgeous email and still never be seen. This session covers what inbox providers are actually judging you on and the specific, unglamorous habits that keep you out of the spam folder.
You'll learn:
• The four things Gmail and the rest look at before deciding where you land
• Why every email needs a call to action, even the ones not selling anything
• The win-back timeline for quiet subscribers, from 30 days to six months
Revamp Your Email Marketing Using Metrics and Reporting
Best practices are somebody else's average. Your own reports tell you what works for your audience, and this session teaches your members how to read them without needing a spreadsheet degree.
You'll learn:
• What good actually looks like for opens, clicks, bounces, and unsubscribes
• Why your own send history beats any "best day to email" article
• The numbers outside your email platform that tell you if it is working
Social Media
A Simple Recipe for Social Media Success
Social media does not have to eat your day. This session gives your members a 15-minute daily plan built around three goals, plus a straight answer on when paid social is worth it.
You'll learn:
• The 15-minute plan: five minutes each on awareness, service, and action
• How to pick one platform and stop feeling guilty about the rest
• When to spend on ads, and the two types that do different jobs
True or False: Debunking Social Media Myths
An interactive session where the room plays along. We take the advice everybody repeats, sort the true from the nonsense, and leave your members with strategies that hold up.
You'll learn:
• Why you do not need every platform, and do not need to go viral
• What the algorithm actually rewards, and how to give it that
• Why authenticity beats perfection every time
How to Plan your Social Media and Automate it with Ease
Consistency is the whole game on social, and consistency comes from a plan plus the right tools. This session covers both, so your members stop posting in bursts and going quiet for three weeks.
You'll learn:
• How to plan a month of content in one sitting
• Which pieces to automate and which ones need you live
• The tools that make a small team look like a big one
Multi-Channel Marketing
AI and Content
How to Use AI Without Sounding Like a Machine
More than half of small businesses are already using AI, and a lot of them sound like it. This session is for the owner who wants the time savings without handing over their voice, and it is my most requested topic right now.
You'll learn:
• The overused words and patterns that make writing scream "a robot did this"
• Five rules for prompts that come back sounding like you
• A four-step editing workflow that takes minutes, not hours
Inspire Your Small Business Marketing with AI-Generated Content
This is the on-ramp session for folks who have not tried AI yet and are a little suspicious of it. No jargon, no hype, just where it genuinely helps and where it will absolutely let you down.
You'll learn:
• When to reach for AI and when to leave it alone
• How to feed it the right information so the draft is worth keeping
• What to check before anything you generated goes out the door
Getting Seen: Sharing Your Passion to Build Authentic Connections
The way people search has changed. They are asking AI tools and reading AI overviews, which means posting more often is no longer the answer. This session is about building topic authority instead of chasing individual posts.
You'll learn:
• Why full context now matters more than keywords
• The content matrix that turns one topic into eight different pieces
• Where to put content so it works harder: website, email, social, and ads
Crafting the Right Content Mix: Ideas to Inspire Your Digital Marketing
"I never know what to post" is the single most common thing I hear. This session hands your members a mix to work from and enough ideas to stop staring at the blinking cursor.
You'll learn:
• The 50/30/20 mix, and why most businesses get it backward
• How to use other people's content, from customer photos to industry news
• What each channel needs: length, format, and tone
Making Sense of Online Marketing
Getting your business online feels like a hundred decisions made at once. This session sorts it into five tools and a clear order of operations, with no marketing degree required.
You'll learn:
• What people actually find when they go looking for your business
• The five tools that cover your foundation, and which to set up first
• How your website, email, and social hand people off to each other
Also available in a nonprofit version.
Achieve Your Goals with Multi-Channel Marketing Campaigns
Only about 16% of small businesses feel confident they are using the right channels. This session walks your members through planning a campaign that uses two or more channels on purpose instead of posting and hoping.
You'll learn:
• The five decisions to make before you write a single word
• The party principle: what social, email, and text are each good at
• How to make one piece of content work across every channel
How to Own the Smartphone with Social, Email, and Text
Your customers carry your best marketing channel in their pocket all day. Using social, email, and text together can meaningfully lift what a customer is worth over their lifetime, and this session shows how the three work in concert.
You'll learn:
• The distinct job each channel does in moving someone closer to buying
• The text marketing rules you cannot break, including timing and consent
• How often to send on each channel, and how to decide
Also available in a nonprofit version.
Unlock More Sales and Engagement with Text (SMS) Marketing
Text is the most personal channel you have, which makes it the easiest one to get wrong. This session covers the dos, the don'ts, and the compliance rules, so your members can add texting without landing in trouble.
You'll learn:
• Why having someone's number is not the same as having permission
• The sending window and consent rules that are not optional
• What makes a text worth opening: exclusive, valuable, personal, and short
Event Marketing Strategies for Building Lasting Connections
Events are one of the fastest ways to deepen relationships and grow a list at the same time, and also one of the easiest ways to burn a weekend for nothing. This session covers the whole arc, from picking the right event to the follow-up that makes it pay off.
You'll learn:
• How to choose an event type that matches your actual goal and budget
• A multi-channel promotion plan, including the three-email sequence
• The after-event follow-up that turns attendees into an ongoing audience
Also available in a nonprofit version.
Holiday Marketing
'Tis the Season to Make Your Marketing Shine
For a lot of small businesses, the last stretch of the year brings in up to half of annual sales, and most owners get there by recycling last year's promotion. This session is about telling this year's story instead, with a campaign built on gratitude and connection rather than another round of discount emails.
You'll learn:
• How to pick a specific goal and the campaign idea that actually serves it
• The three-touch rhythm that keeps you visible without becoming a pest
• How to use AI and automation to run the whole thing without losing your December
Also available in a nonprofit version. Best booked August through October, while there is still time to act on it.
Nonprofit Marketing
Foundations of Online Marketing for Nonprofits
Roughly 47% of online giving happens in December, with a big share of that on December 31st alone. That means the foundation has to be built long before year-end, and this session covers exactly what belongs in it.
You'll learn:
• Where donors look for you, including the listings only nonprofits have
• The five tools that carry your outreach, and the order to build them
• How to frame the ask so supporters see why it matters and how to help
Seven of my other talks also come in a nonprofit version, marked throughout this page. If you want one of those adapted for your organization, just ask.
Grow with Google
Get Your Local Business on Google Search and Maps
Showing up when someone nearby searches for what you sell is not luck, it is a profile you control. In the working time at the end, I help your members create or claim their Google Business Profile and start verification right there in the room.
You'll learn:
• How to create or claim your Google Business Profile
• How to manage your business information across Google Search and Maps
• How to use your profile to connect with customers who are already looking
60 minutes, includes 15 minutes of hands-on setup time.
Reach Customers Online with Google
The big-picture session on how Google actually finds and ranks you, and what a small business can realistically do about it. We cover organic search, your free profile, and where paid fits in.
You'll learn:
• How to improve your website's visibility in organic search on every device
• How to create a free Google Business Profile
• How advertising on Google works and whether it is worth it for you
60 minutes, includes 15 minutes of hands-on work time.
Launch Your Business with Customer-Focused Marketing
Good products are not enough. This one is for newer entrepreneurs who need to figure out who they are talking to and how to turn those people into customers who stick around.
You'll learn:
• How to create a compelling brand and define your audience
• How to convert interested people into paying customers
• How to build the loyalty that turns customers into advocates
60 minutes, includes 15 minutes for questions and discussion.
Constant Contact Hands-On Training
Getting Started: Upload Your Contacts and Send Your First Email
The session for anyone who opened an account and then froze. We upload a real list and build a real email together, start to finish.
You'll learn:
• Every way to get contacts in, from a spreadsheet to a signup form
• How to build one branded master template and reuse it forever
• What to check before you hit send
How to Grow Your List in Constant Contact
Your list is your business asset, and the account has more tools for growing it than most people ever find. We go through them.
You'll learn:
• Which list growth tools live in your account and what each is for
• How to set up a signup form and put it where people will see it
• How to give people a reason to hand over an email address
How to Segment Your Email Lists in Constant Contact
The difference between lists, tags, and segments confuses almost everybody. We clear that up, then build each one live.
You'll learn:
• Lists versus tags versus segments, and when to use which
• How to let subscribers segment themselves with almost no work from you
• How click segmentation turns one click into a targeted group
Quick, Simple Tips to Improve Your Email Results
Nine specific changes your members can make to the next email they send. Practical, fast, and immediately usable.
You'll learn:
• What your reports are really telling you, and why opens now mislead
• Nine fixes covering from name, subject line, timing, and list health
• Which bounces to remove today and which ones to chase
Getting Started with Automated Messages
Set it up once, let it run. We build automations live so your members leave with something already working.
You'll learn:
• How to set up a welcome message for new subscribers
• Which automated series are worth building first
• How to schedule and manage automations in your account
How to Connect and Manage Your Social Media
Manage your social from the same place you manage your email. We connect accounts and schedule real posts.
You'll learn:
• How to connect Facebook, Instagram, and LinkedIn to your account
• How often to post on each platform, and why the answer differs
• How to share sent emails and landing pages straight to social
Getting Started with Text (SMS) Marketing
Adding texting to your account, done properly. We cover setup, compliance, and sending your first message.
You'll learn:
• How to turn on and set up text marketing in your account
• The consent and timing rules you have to follow
• How to write a text worth opening
How to Create, Promote, and Manage Your Events
Build a real event with real tickets, then promote it without leaving the account.
You'll learn:
• How to set up tickets, add-ons, promo codes, and custom questions
• The three-email promotion sequence built into the event tool
• How to use the registration form to grow your list at the same time
Build a Multi-Channel Marketing Plan
More than half of small businesses put off marketing for lack of time. This session shows your members how to generate a four-week plan in minutes and then make it theirs.
You'll learn:
• How Campaign Builder turns a goal into a scheduled four-week plan
• What to edit before anything goes out, because generated is not finished
• How to check performance across every channel in one place