Book Me to Speak
Associations and professional groups hire me to deliver presentations on social media and email marketing for small businesses, both in-person and via webinars. Contact me to discuss your association's needs. Please read below about the various email, social media, and other online marketing topics on which I can present, and then fill out this quick questionnaire to get the process started!
I look forward to speaking at your event!
Past Engagments Include:
Create and Send Your First Email Campaign in 15 Minutes or Less
Not sure how to get started with your first email campaign? Don’t worry, we’ll take you step-by-step through how to create and send your first email campaign with Constant Contact. By the end of this session you’ll know how to create an effective email campaign that looks great on any device and gets your subscribers to take action.
Email Marketing Quickstart
Kick start your email marketing strategy today! Whether you are looking to switch from a competitor or you have never used email marketing before, “Email Marketing Quickstart” will walk you through the basic steps of getting started with a Constant Contact account and creating an email that warrants real business results.
Get More Opens with Great Subject Lines
In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email. In this presentation, we’ll provide tips and plenty of examples to get you writing subject lines that work.
Create More Personalized Email Messages for Better Results
As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails. In this workshop, we’ll show you what it means to personalize your email campaigns, how to add simple personalization in your emails, and how to personalize based on what you know about your subscribers.
Grow Your Email List
Email marketing is only as effective as your least engaged subscriber. That’s why having an interested and qualified list of contacts that you can stay top of mind with, is vital to your business. Continuing to grow that list is just as important. In our “Grow Your Email List” workshop, we will discuss various strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve.
Get New and Repeat Business on Autopilot with Email Marketing
If you’re a small business or work with them regularly, you know they thrive on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? You’ll learn some simple ways to use automation to repeatedly reach customers with email marketing.
How to Write Effective Marketing Emails for Any Situation
Whether you’re writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email. You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action. That’s why in this one-hour session you’ll learn email writing tips that will save time and make your emails more effective.
How to Segment Your List to Get Better Email Marketing Results
You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business Whether you’re not sure how to segment your list or you just want to learn more, we’ll share strategies and tips that help you segment your list to send more relevant information to your subscribers.
The Power of the Inbox
Email marketing is and continues to be one of the most effective forms of digital marketing for a small business/ organization. In this session, we’ll reveal the latest best practices, industry trends and techniques to maximize success using this powerful digital tool. You will learn the benefits of email marketing, how to design, create, send and track your email’s success.
Other Online Marketing
Social Media Karma
Grow your business on social media by supporting others! This hands-on workshop will show you how you can follow other businesses, how to interact with them, and why this is good for YOUR business!
How to Manage Your Social Media with Constant Contact
As a small business, you may have heard that you need to be on social media in order to grow your business. However, the thought of which channels to be on and how to effectively engage people in order to get results can feel overwhelming. We know, as a small business, you don’t have a lot of time or resources to keep up. Social media marketing tools make it easy to manage, schedule content, and keep up with replies on your pages, saving you time and simplifying the process.
In this session, I'll be looking at the available social media management tools Constant Contact has to offer in order to help you be successful with this part of your marketing plan.
Social Media Timesavers
Do you know that 43% of small businesses dedicate six or more hours per week to social media? While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time so you can get back to what you love to do – running your business or organization.
The Power of Referrals and Getting Started on Alignable
Join me for a discussion on The Power of Referrals. Recognized as the best source for new customers, Word-of-mouth referrals are critical for small business success yet few business owners have a plan for just how to make them happen. We’ll discuss how to set yourself up for success, the ongoing investments you’ll make to keep referrals flowing, and how you can use Alignable to amplify all your efforts.
Getting Started with Instagram
Are you asking: can Instagram really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with Instagram. In this seminar and workshop, we’ll take a look at Instagram and discuss the benefits of using the platform, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your Instagram activity is working. After a short lecture, we will dive into the product and get started using Instagram for your business!
A Simple Recipe for Social Media Success
As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn how to get started, choose the right social networks for your business, and a 15-minute social media plan.
Appreciating Your Business & Your Customers
Small business owners are very busy and rarely have time to reflect on the work they’ve done, the customers they’ve helped and to plan a strategy moving forward. This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers, and how to evaluate what’s important to you and your business.
Get Your Business Online
Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile or a simple website.
Making Sense of Online Marketing: A Simple Checklist for Success
The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business If you’re just getting started with online marketing or not seeing the results you’ve hoped for...this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!
Small Business & Non-Profit Action Plan
The COVID-19 pandemic is changing the way we operate. There is much we still don’t know about
how this situation will play out. As this unprecedented crisis continues to evolve, many small business
owners are wondering how to minimize losses, and what steps they can take to protect their business-
es. If you’re feeling overwhelmed and unsure of what actions to take during this time, we hope you’ll join
us as we’ll hopefully give you some ideas and guidance.
Harness the Power of Listings & Reviews
No matter what type of business or organization you have, listing and review sites play an important
role in getting found online, generating awareness, and helping people determine whether or not they
want to choose your business. It’s not enough to just set up a few listing and review sites. It’s important to
know how to use these sites in a way that’s going to generate business and make potential buyers want
to learn more. That’s why in this we will discuss how to get started, where to be, how to optimize your
profiles, how to encourage people to leave reviews, and how to maintain your listing and review pages
Last-Minute Holiday Email Marketing Ideas
Do you know what emails you plan on sending to your subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. During this session, you'll learn last-minute holiday email ideas, time saving tips to creating an effective holiday email, how to put together a quick and easy promotional plan, and more!
A Simple Online Marketing Plan for Holiday Marketing Success
The holidays are the biggest spending season of the year — are you prepared to claim your piece of the pie? With all of the holiday promotions out there, it can be difficult to get your audience’s attention. During this presentation, I’ll guide you through planning your online marketing strategy this holiday season. I’ll provide tips and ideas for leveraging the online channels that matter to your business.