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I had the same conversation three times recently. Three different coaching sessions, three different platforms, two different industries. A health and wellness practitioner whose directory listing hadn't been touched since she signed up for it. Another practitioner in the same boat on a completely different platform. And an insurance agent whose profile had stopped pulling its weight, the kind of stall you only catch when you look at the numbers year over year instead of week

I had two coaching calls recently that had nothing to do with each other on paper. One client sells real estate. The other runs a tutoring business. Different industries, different clients, different problems. But they actually had the same problem: an unfinished Google Business Profile. A half-baked description. A service-area setting that didn't match what they actually wanted to happen. A services section that was either empty or listed with no descriptions. Both of them h

Here's the short version: every content format on social media has a different job. Reels are built to find you new people. Carousels and photos are built to deepen your relationship with the people who already know you. Plain text posts on Facebook do something different again. If you're only posting one or two of these and judging all of them by the same yardstick, you're leaving results on the table without realizing it. I saw this play out in real time recently, with two

Picture this. A reel I posted on my personal Instagram for fun, expecting maybe a few of my friends to chuckle, has now been seen almost 20 million times*. Over 11 million accounts reached. More than 2,000 brand-new followers. Likes in the seven figures. And here is the punchline that nobody who dreams about going viral ever expects to hear: it changed absolutely nothing about my business. Not one thing. So let me tell you what really happens when a regular person accidentall