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How to Promote Products You’re Proud of without Being Sleazy

Updated: Jan 13, 2023

Promoting products and services online is a great way to earn money. There are many different products and services out there to promote, and along the way, you’ll likely create your own. Choose top-notch products, use them first, and be honest about them. When you create something of your own, make it the best you are capable of making it. As long as you are completely honest about the products and services you promote, you should not have any issues with product promotion.

Create Top-Notch Products

Anything you do starts with the products that you create. If your product is not top-notch you will feel bad about trying to get people to buy it because you will not feel honest or good about it. Instead of doing that, create a real honest-to-goodness product or service that solves problems for your audience in a way that no one else can. If you do that, you’ll feel great about promoting it to others in multiple ways because you’ll be proud of it.

Find & Use Other People's Products Before Promotion

If you promote other people’s products or services, it’s important to try out at least a few of the products and services put out by that business. The reason is that unless you try it out, you will have no idea whether the products are as good as they say they are. More than likely, if you try a couple and they are of high quality, you can be safe to promote the other products and/or services from that business. The truth is you’re just going to feel better if you know what the products are like before you promote them.

Be Honest About Every Product

If you are always honest about every product or service that you promote, focusing on the problems it solves for your audience, you’ll never go wrong. The blog posts you write, the sales pages that you create, everything is designed to promote the solutions the product provides. If you remember to focus on solutions, you’ll write honest promotional materials about each product or service and feel good about it.

Under Promise and Over Deliver

TV advertising often focuses on something called “puffery,” and that is actually an acceptable thing to do in advertising. “This is The BEST Widget you’ll Ever Need” is puffery. You really don’t know if it’s the best widget but you say that because right now, you believe it to be true. Lying would be something like, “You’ll Lose 100 lbs. in 1 Month” using our product. You know that’s impossible, so to say so would be lying. Instead, create marketing and advertising that tells the truth about your product or service so that when they receive it, they’re blown away by how awesome it is. Start promoting your products!

Creating and promoting products and services that you know to be effective will not require you to do anything sleazy. In fact, when you know about products that can help your audience, not promoting them would be much worse. I recommend following a marketing strategy in the early stages of the promoting process created to help you tenfold down the road. I can assist with email marketing planning, social media planning, and more! Check out a list of services provided here.


Tracey Lee Davis, founder of ZingPop Social Media, turns busy small business owners into online marketing rockstars! A social media expert and Certified Partner for Constant Contact, she coaches entrepreneurs in how to grow their business using social media and provides total management for their email marketing campaigns. Tracey Lee is also a featured speaker for associations and business groups. She is a 2022 Silicon Valley Woman of Influence, Alignable's 2022 Local Businessperson of the Year for San Jose as well as a Top 25 U.S. Business Mentor of 2021, a Certified Content Marketing Strategist, and the Co-Owner and Vice President of the Women’s Networking Alliance. She also really, really loves cheese.

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