If you want to be successful at online marketing, there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and/or creation, marketing needs to be tops on that list. Marketing can sometimes be left to the wind. But, if you really want to be successful, you have to place a high priority on it.
Week One – Planning Ahead
One of the most important things you can do to ensure marketing success is to plan what you will be marketing and the different ways you will do so for any given product or service. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
Week Two – Email Marketing
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your auto responder segmented by where, when, and how a prospect signs up for your list. You'll be more successful if you plan what you will write about on your blogs, social media, and email marketing in advance. Check out my email marketing services here.
Week Three – Smart Promotion Tactics
You’ve likely read a lot about promotional tactics, but some of what you read just doesn’t feel right. The fact is you don’t have to resort to sleazy tactics to succeed at earning money online. You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required. When you are proud of your products, you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.
Week Four – Getting Exposure
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums, such as online radio interviews, guest blogging, authorship, speaking engagements, networking, and more. You might also want to look into strategic joint ventures and/or pay-per-click advertising on Google or Facebook.
Planning out what you will do each week, then simply repeating it every time you have a new product or service, will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
Need help getting started? I have a variety of helpful workbooks that will walk you through exercises to help you plan how to achieve your marketing goals.
Tracey Lee Davis, founder of ZingPop Social Media, turns busy small business owners into online marketing rockstars! A social media expert and Certified Partner for Constant Contact, she coaches entrepreneurs in how to grow their business using social media and provides total management for their email marketing campaigns. Tracey Lee is also a featured speaker for associations and business groups. She is a 2022 Silicon Valley Woman of Influence, Alignable's 2022 Local Businessperson of the Year for San Jose as well as a Top 25 U.S. Business Mentor of 2021, a Certified Content Marketing Strategist, and the Co-Owner and Vice President of the Women’s Networking Alliance. She also really, really loves cheese.