If you polled 100 people about which type of content they would rather see online, you will receive a vast array of answers. Some love to read blog posts while others prefer to watch a video about the same subject. Some people learn best by studying infographics while others prefer listening to podcasts. No matter what your niche, you will have ideal customers who learn in a variety of ways, and creating multimedia content is a way to attract all those customers into your sales funnel.
It all boils down to the various learning styles: Visual, auditory, reading/writing, and kinesthetic. To ignore one of these styles is to essentially ignore a part of your audience who also needs help solving a problem. Don’t think this will greatly increase your workload, however; repurposing your content into different mediums is the easiest way to quadruple your content by implementing simple techniques. Here’s how to do it.
1. Create content using the medium you prefer. If you have a preference for writing, start off by writing a blog post. If you are a natural talker, record a video. The point is to create your first bit of content with the medium you’re most comfortable using so you don’t use excuses to sabotage the process. Publish the content and start promoting it.
2. Take this content and turn it into a video, transcript, audio course, or infographic. If you started off with a blog post, record your voice reading the post and use it as part of your podcast or as a bonus for your email subscribers. If you created a video first, order a transcript to post along with the video for those who prefer to read. My advice: Hire experts for transcription, video slide deck design, or graphic creation so you’re not using more excuses to avoid repurposing.
3. Bundle content together to sell. After months of creating and repurposing your content, you’ll create quite the library but don’t allow it to gather dust on your hard drive. Bundle written blog posts and create an eBook. Bundle audio files and create an audio class. Bundle multiple webinars into a tutorial or class lessons. Bundling is a form of repurposing and is an easy way to create a new product to sell or to use as a lead magnet.
Bonus Tip: Promote your multimedia content regularly. When you’re creating videos to post on YouTube, start promoting your YouTube channel to attract those avid video watchers. Include a link in your video descriptions to your email opt-in so you can reach them after they watch your videos.
If webinars are your strong suit, create evergreen webinars that can be replayed at your chosen intervals. Webinar registration is another easy way to obtain those valuable email addresses.
Repurpose your webinar slides by sharing them on SlideShare so others can browse and learn about your business. Not all your customers will use your chosen social media platforms so don’t ignore these other multimedia options for attracting customers.
Not only is multimedia content a powerful tool for everyday marketing but it’s extremely important when you launch a new product or service. If you’re intimidated by the idea of creating these different mediums, I can help you. Book a complimentary consultation and let's talk about your needs! Book your appointment here!
Tracey Lee Davis, founder of ZingPop Social Media, turns busy small business owners into online marketing rockstars! A social media expert and Certified Solution Provider for Constant Contact, she coaches entrepreneurs in how to grow their business using social media and provides total management for their email marketing campaigns. Tracey Lee is also a featured speaker for associations and business groups. She is Alignable's 2021 Local Business Person of the Year for San Jose, a Certified Content Marketing Strategist, and the Co-Owner and Vice President of the Women’s Networking Alliance. She also really, really loves cheese.