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Last month, I was in a coaching session with a client, digging through her Meta Business Suite numbers, when something jumped out at me. Her reels were outperforming her link posts and photo posts by a mile. Not a little bit better. A mile. That's not unusual. That's just what reels do right now. But when we watched a few of her videos back to back, I noticed the same thing happening at the start of almost every one: "Hi, I'm [Name], and I do [thing]." If that opening sounds