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Recently, in a few of my coaching calls, the same questions came up in different words. One business owner had a reel on Facebook that took off, with far more views than anything else she had posted, and she wanted to know why. Another had a first post, with her in it, that got a lovely round of likes, then watched the next two posts draw far fewer and felt hesitant to post a fourth. And someone else wondered whether a second account could give a post a little nudge. All of t