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Recently, I sat down with two different clients, two days apart, in two completely different practices. One is building her Facebook page pretty much from scratch. The other has been posting on LinkedIn for a while but wasn't seeing much come of it. And yet I gave them almost the exact same homework. Engage before you pitch. That's the whole idea. Comment on other people's stuff, genuinely, with nothing to sell. The mistake that's easy to fall into When business feels slow, t