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Business Profile Audit: Why Your Listing Underperforms
I had the same conversation three times recently. Three different coaching sessions, three different platforms, two different industries. A health and wellness practitioner whose directory listing hadn't been touched since she signed up for it. Another practitioner in the same boat on a completely different platform. And an insurance agent whose profile had stopped pulling its weight, the kind of stall you only catch when you look at the numbers year over year instead of week

Tracey Lee Davis
Oct 133 min read


The Google Business Profile Checklist Most Small Businesses Leave Half-Finished
I had two coaching calls recently that had nothing to do with each other on paper. One client sells real estate. The other runs a tutoring business. Different industries, different clients, different problems. But they actually had the same problem: an unfinished Google Business Profile. A half-baked description. A service-area setting that didn't match what they actually wanted to happen. A services section that was either empty or listed with no descriptions. Both of them h

Tracey Lee Davis
Aug 244 min read
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