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Here's the short version: every content format on social media has a different job. Reels are built to find you new people. Carousels and photos are built to deepen your relationship with the people who already know you. Plain text posts on Facebook do something different again. If you're only posting one or two of these and judging all of them by the same yardstick, you're leaving results on the table without realizing it. I saw this play out in real time recently, with two