If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees; with your customers; with your prospective customers; through networking; and with your local community. In fact, it’s nearly impossible to run any kind of profitable business without forming a variety of relationships. But establishing, growing, and maintaining these relationships may be easier said than done. Here are three tips that can help you build strong, meaningful relationships that can lead to growth for your business!
1. Always Be Authentic
Have you heard the phrase, “Fake it till you make it”? Some believe that you need to replicate a certain style or mindset before you actually reach that level of success, but can you do that and still show your authentic self?
People want to connect with you. They want to know what your life is like. They want and need to relate to you on a personal level so that you become more real to them. If you are authentic with your image and what you post, they, in turn, will give you their trust and, likely their money.
If you fake it too much or are caught in a lie on social media, your image can come crashing down. Instead of being a likable professional, you’ll have a reputation as being a fake or not walking the walk. If you want to be trustworthy, earn that trust by building your relationships based on integrity and honesty.
2. Listen Carefully
When building these relationships, remember that you are not the center of the universe. Even though you ultimately want people to purchase from you, new prospects will be leery of you until they get to know you. So preparing a sales pitch for any kind of networking event is a fruitless effort that will likely make people run from you.
Instead, show an interest in THEIR business or THEIR life. Once you ask one question, people naturally want to keep talking, especially if they are passionate about their industry and mission. Listen to them speak, tuck away interesting nuggets for a later time, and remember to send a follow-up email the next business day, simply commenting how nice it was to meet them. At the next event, make a point of acknowledging them and start a new conversation.
This also applies to those who create products. Listen to what your audience wants and needs. What are they struggling with right now and how can you help them? Listening is a very important skill when it comes to business relationships as well as creating loyal customers.
3. Share, Share, Share
Be careful…this does NOT mean to share too much information of a personal sort. This simply means keep sharing your knowledge, resources, free articles, and ebook chapters; anything that will be of value to your audience. By sharing information, you are building yourself up as an authority in that area of expertise and also showing what a kind and generous person you are. This evokes good emotions of happiness and kindness which, hopefully, meld with your online image and will endear you to many more prospects. The more you connect with your audience consistently and show a crystal clear view of who you are and what value can you give them, the more awareness (and leads) will come to your business. There are many existing methods to strengthen the relationship and social media is a time and cost-effective way. I offer guides and social media marketing and email marketing tips to help you create an online strategy for your business! Do you need help to know how to use your social media? Book a complimentary discovery call with me and let's talk about your needs!
Tracey Lee Davis, founder of ZingPop Social Media, turns busy small business owners into online marketing rockstars! A social media expert and Certified Solution Provider for Constant Contact, she coaches entrepreneurs in how to grow their business using social media and provides total management for their email marketing campaigns. Tracey Lee is also a featured speaker for associations and business groups. She is Alignable's 2021 Local Business Person of the Year for San Jose, a Certified Content Marketing Strategist, and the Co-Owner and Vice President of the Women’s Networking Alliance. She also really, really loves cheese.