Social Media Bootcamp
Attention small business owners: it’s time to stop spreading yourself too thin by posting on every social media platform and simply wishing, hoping, and praying for your ideal clients to find you (with no real strategy)…
Revealed: How to Create a
Wildly Engaged Social Media Community…
Without Spending All Your Time
Staring At Your Phone!
Are you trying to build a solid following or spread your message on multiple social media platforms–to no avail? Are you whipping up copious amounts of (really good) content, but still hearing crickets? Do you pour your heart into your content but still cross your fingers every time hit ‘post’ that somebody–anybody!–will respond? There IS another way…
Hi there fellow business owner,
Pinterest. Twitter. Instagram. Facebook. Snapchat. LinkedIn. If you’re like most online business owners, just seeing all those names laid out in black and white makes you break out in a cold sweat.
I get it. Social media has kind of taken over the world. And you know that it’s one of the best ways to build business and solidly establish yourself as an expert.
But just because you’re a skilled business owner, doesn’t mean you’re a skilled social media marketer.
Here’s the thing: Social media–and its uses–has transformed over the years.
Several years ago, things were simpler.
There were fewer platforms to choose from. Not only that, but there was a lot less noise on each platform. Top-notch content could ‘rise to the top’ much faster and easier. (And with way less caffeine consumed on the part of the content creator.)
But nowadays? It’s not enough just to have a presence on the top platforms.
It’s not even enough to post consistently incredible content.
I mean, today, the top networks like Twitter, Instagram, and Pinterest have users in the multiple millions. YouTube on its own has 1.5 billion, and Facebook has over 2.4 BILLION.
Social media has put (almost) the entire world right at our fingertips.
But it also means that there are more people than ever posting–and vying for your ideal clients' attention–online than ever before.
Nowadays, if you want to “be seen,” you’ve got to know:
Where to post—and this ever-changing metric can be nearly impossible to keep up with!
How to post consistently amazing content—while making sure what you do post is a fit for both your platform AND your audience.
Not to mention, you have to keep up with it all–which means keeping your followers engaged, excited, and practically begging for your next post. Oh, and facilitating real relationships and conversations by responding to comments and messages in a timely manner!
If it all seems overwhelming, you’re not alone. But there is some good news…
Social Media Can Still Be a Gold Mine for Small Business Owners...
You Just Have to
Learn How to Use It Right!
See, I understand. Most small business owners decide that since there are so many platforms and so many people (and potential prospects!) on each platform, they should just try to be everywhere, all the time.
It seems like a solid strategy.
Why not do whatever you can to get the most eyeballs on your business, right?
But here’s the deal:
Showing up on EVERY social media platform EVERY DAY is exhausting. It’s time-consuming. And worst of all, it doesn’t even work!
If what you want is a massive-but-tight-knit community who feel a genuine connection with you–and who genuinely know, like, trust and consequently, want to buy from you…
Sometimes, less is actually more.
…As long as you know how to make ‘less’ work for you.
Because the truth is: Your people aren’t everywhere.
Your ‘people’ are in just a few specific places.
So marketing yourself on ALL the social networks? It’s simply a waste of time.
Right now you might be thinking something like:
“Okay, but how do I figure out where I should show up?”
“And what should I post when I get there?”
“And how can I truly keep the conversation going long enough to build a big following of people who hang on my every word/image/280-character tip?”
I’ve got you covered.
I’ve created a powerful 4-module course that will teach you the critical components you need to know to create a wildly-engaged social media following without burning out or spending every waking second of every day on your smartphone or tablet or laptop.
No matter where you are right now…
Whether you’re a new business owner wondering “Where do I even start?”
Or a more established biz owner who’s had a business for years, but just never gained traction in the social space….
Or someone who’s nestled somewhere in between…
Social Media Bootcamp is for you.
Finally! Learn the Secrets Successful Social Media Marketers Use to Grow Massive, Engaged Followings Online
Social Media Bootcamp will teach you how to:
Go where your ideal clients already are–and build thriving communities without burning out or spreading yourself too thin
Plan, schedule, and share content with ease and efficiency (no more late nights or last-minute “What do I post?” freakouts)
Engage your audience–keep up with comments, cultivate genuine conversations and relationships, and create a rock-solid K, L, T factor
Here’s exactly what you’ll learn in this 4 module, self-paced course…
Module 1: Find Your Community
Social media overwhelm be gone! Inside module 1, you’ll learn how to choose the right platform(s) for your business based on your target market, so you can create a hungry, responsive community/communities where it matters most. (And give up everything else–thank goodness!)
A brief look at the top social networks for small business owners today–plus why a platform’s popularity has zero to do with whether it’ll work for you
Proven ways to identify where YOUR deal clients are online (your ENTIRE success on social depends on identifying and marketing in the right places–and I’ll show you how!)
Hush-hush tools social media experts use to stay on top of an industry that’s forever in flux–-learn how to stay abreast of trends, changes, and ‘rules’ as they happen
Exactly why (and how) to safely ‘stalk’ your competitors and their content (and why you CANNOT skip this step if you want to expand your audience!)
How to use the ‘Facebook Group phenomenon’ to gain invaluable insights into your ideal clients you can’t get anywhere else–including priceless “pain points”
The top five ‘secret weapons’ of highly-successful social media marketers—these unique tools, apps, and programs will help you more easily target and reach your ideal followers (and I promise you haven’t heard of them all before!)
Module 2: Build the Foundation
This module will help you set up your chosen platforms for success right from the start–or rework the ones you already have for even better results. We’ll focus on what’s working in social media today and how to both reach more of your ‘right people’ and retain a healthy, active community. Plus, you’ll get an insider’s look at the unique audience, strengths, and advantages of the most popular platforms.
Why Facebook groups are immensely powerful for building and maintaining community–plus 5 must-ask questions that will let you zero in on the right groups for you (no more wasted time hanging out in the wrong groups!)
The hidden dangers of looking for clients in large ‘public’ Facebook groups–and why massive groups aren’t always the way to find fans (or prospects)
Best practices for creating your own Facebook group and attracting the people you want–and why you might not want (or need) to after all!
Settling the great debate: Do you really need a Facebook biz page? (I’ll tell you exactly why your biz page is actually a truly vital tool, plus share simple ways to optimize this prime slice of online real estate nobody seems to talk about–from cover photos to calls to action)
How implementing just one little tweak on Instagram can increase engagement by at least 12.6%!
Ways to launch or optimize a YouTube channel and take advantage of Google’s most-loved social platform–starting right now
A little-known Pinterest feature that can help you grow your following (and make money!) year-after-year–no matter how ‘old’ your pins are
The top five ways you’re NOT using social media that can make or break your success and instantly derail even your best efforts
Module 3: Plan Your Content
The truth? Finding your community and choosing your platforms is actually just the beginning! If you truly want to create a social media community that loves you and what you do, you’ve got to engage and retain them, too. The strategies and tools in this module will help you create creative and targeted content that’s well-planned and well-received. Planning your content in advance is a must if you want to have a regular, consistent flow of posts showing up on each of your chosen platforms…without driving yourself crazy–and this module will show you how.
In this module, you’ll learn…
What content performs best on which platforms (I’m literally telling you everything you need to know about what to post–and not post–on the most popular platforms to watch your engagement soar)
The most effective tools for planning and scheduling content–and how to choose the one that’s right for you (just imagine never having to worry about ‘what to post’ or ‘running out of ideas’ ever again!)
The secrets of truly addictive content–and the marks you need to hit if you want to build a body of work that establishes your credibility
How to create content with a purpose–and use it to strategically fuel product launches, evergreen offers, and more
One simple technique that’ll rapidly increase your authority and reputation–without a bunch of extra work on your end (This hack will show you how to ethically “swipe” others’ expertise to add value to your own community–win/win!)
5 apps to “power up” your content and boost your reach–and how to make sure you do it without looking spammy, scammy, or feeling ‘out of integrity’
Why you should never use social media apps as a substitute for real communication (if you take nothing else away from this program….THIS should be it!)
Module 4: Engage Your Followers
People do business with those they know, like, and trust. In module 4, we’ll dive deep into how to create a genuine, warm, and mutually beneficial relationship with your community–the natural way: one conversation, comment, and ‘reply-to’ at a time.
Module 4 covers…
How to create a fun 5-day Facebook challenge from start to finish–that hooks in a responsive audience with a specific, desirable goal–and how to keep the excitement (and engagement) going long after the last day
Running an engagement-enhancing Instagram contest–including ALL the pros, cons, and must-knows
The one thing you should be (but probably aren’t) doing in your social posts–keep ignoring this one crucial element, and you’ll forever feel like you’re swimming upstream!
How to make your audience members feel genuinely loved and cared for–without burning out (or spending 24/7 responding to comments and messages)
Why studying your fave online gurus and mentors might be hurting your chances at social media success–and what to do instead
Tools and techniques to help you identify your ‘social media leaks’ (aka the ‘posts’ that aren’t performing)–and how to fix them, fast
It Doesn’t Have to Be So Hard to Grow
a Large, Engaged Fanbase on Social Media!
Just imagine knowing:
Exactly how to find the platform(s) your ideal clients are already on–so you know where to expend your precious energy (and where to shut it down)
What types of content perform best for each platform, so you can post to attract actual clients (and not just Likes or heart-eye emojis)
Forever working smarter, not harder
Social Media Bootcamp breaks it all down for you.
The truth is, I can’t promise overnight social media success. I can’t promise you’ll gain 10k followers on Instagram in a month, or book three new clients from Facebook groups next week if you take this course.
But what I can say is that if you’re strategic and smart with where you market and how you market on social media, you can make a name–and a massive audience–for yourself faster than you thought possible.
Tracey Lee Davis
ZingPop Social Media