You've done the work. Let's keep it going!
Email and Social Media Rockstars
Group coaching and accountability for your email marketing and social media.​
I've been running a membership for small business owners since 2018, and Email and Social Media Rockstars is what it grew into. This version has run every single month since April 2023, more than seventy-five sessions now, and some of the folks who came to the very first one are still showing up.
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Maybe we worked through coaching together. Maybe you got a Jump Start and your Constant Contact account is finally set up the way you always wanted it, or a Refresh got your list tidied up and your template looking sharp. Either way, you've done the work, you know what you're doing, and now you want to stay on track. That's exactly what this is for.
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Twice a month we get on Zoom, you bring your questions about email marketing and social media, and I answer them. Not general advice, either. We pull up your actual account or your actual post, and I walk you through exactly what to do with it while everybody else listens in and picks up the things they did not know to ask about.
Marketing gets a whole lot easier when you're not doing it by yourself!
You wrap up a project or a stretch of coaching feeling great. Your newsletter goes out on time. Your posts go up. Then March turns into June, three clients need you in the same week, and the marketing is the thing that gets dropped, because the marketing is always the thing that gets dropped. It happens to almost everybody who runs a business on their own, and it is exactly why I built this membership the way I did.
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We meet on Zoom at 1 PM Pacific on the first and third Tuesday of the month, and you come with whatever you're wrestling with. A subject line you can't get right. A post that landed with a thud. A Google Business Profile you claimed three years ago and have not looked at since. We pull it up on screen, and I walk you through it.
You drive, I give directions. That's how I coach one-to-one, and it's how these sessions run, too. I'm not going to talk at you for an hour and then send you away with a reading list. You get real answers about your own business, right there on your screen, from somebody who has been doing this for twenty years.
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Then every session ends with a challenge. Sure, it's homework, but it's one thing to go and try before we meet again rather than a list of twelve to-dos. When you've done it, share it in our private Facebook group so the rest of us can see it. Those are my favorite posts to find when I log in.
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The questions other people bring up matter as much as your own. Inevitably, someone will ask a question that you had, too. One of my members says it better than I can in her note further down this page.
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If you're wondering what happens if you don't do anything, the answer isn't dramatic. Your list gets a little colder, your Google profile gets a little more out of date, and a year from now you're starting over from a dead stop. I've watched a lot of lovely business owners pay that particular price, and I would much rather you didn't.
This is built for you if:
✔ We've worked together before, in coaching or on a project, and you want to keep that momentum going
✔ You've got the tools, and what you really need is the rhythm
✔ You'd rather ask a real person a quick question than lose an afternoon to Google
✔ You want somebody to notice whether you did the thing
It's probably not the right fit if:
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You want your marketing done for you, not done with you. My monthly email management is built for that, and it's a much better answer.
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You'd rather learn on your own, at your own pace, with no calls at all. My self-paced courses are built for that, if that is your preference.
Hi, I'm Tracey
Back in 2005, I ran operations at a Silicon Valley pet care company, and when we acquired a competitor, their Constant Contact account came with them. Marketing was one of the many hats I wore at that business, so I sat down and figured it out. Then every email I sent brought in business, and that was that. I was hooked.
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I started ZingPop Social Media in 2014, and I've coached small business owners on email marketing and social media ever since. I'm a Constant Contact Certified Partner, I teach classes for SCORE Silicon Valley, and I've been at this long enough to remember when we all just called it the newsfeed.
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My whole coaching style fits in one line: you drive, I give directions. We share a screen, you click the buttons, and I tell you where to go next. I want you to feel comfortable, confident, and competent in your own accounts, because that is what turns a business owner into a better marketer. Ask for my help whenever you want it, and you will always have it. I just want you to know that you can do this yourself.​
Nobody gets made to feel silly for asking a basic question. Not ever. We start at kindergarten, not university, every single time, and I have yet to meet a business owner who was too far behind to catch up.
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I've been running a membership since 2018, and Email and Social Media Rockstars since April 2023.
Everything that comes with your membership
These are all yours from the day you join.
1. Two live sessions every month
We meet on Zoom at 1 PM Pacific on the first and third Tuesday of the month, so you have two standing dates on your calendar every month whether you happen to feel motivated that week or not. You bring whatever you're stuck on or putting off, and I answer it. Not theory, and not a lecture. Your actual account, your actual post, your actual subject line.
*Occasionally, these need to be rescheduled due to travel, etc
2. Every session recorded and written up, all in one place
Every session I have taught since April 2023 lives in one library, and you get ALL of it on your very first day. More than seventy-five of them, listed by date, with the recordings and my write-ups of what we covered, so you can find things instead of scrolling through a folder full of videos.
After each session I write up what we covered and add it to that same library. If you were there, it's your notes, so you don't have to scribble things down while you're trying to pay attention. If you couldn't make it, you can read the whole hour in about two minutes and catch right up, or watch the recording whenever it suits you.
Say you get stuck on something at nine o'clock on a Wednesday night. Instead of hunting around online for somebody who might know what they're talking about, you open the list, find the session where we covered it, and watch that bit.
3. A challenge after every session
Every session ends with a challenge, so you leave with one specific thing to do instead of a vague feeling that you ought to be doing more. It's homework, but it's one thing rather than a list of twelve to-dos. When you've done it, share your efforts in our Facebook group so the rest of us can see it.
4. A daily content idea calendar
Every month you get a content idea calendar as a PDF, with a prompt for every single day of the month so you never have to sit down and stare at a blank screen again. Download it, print it, hang it up by your computer, or hand it straight to whoever helps you with your posting. It's yours to use however it works best for you.
5. Our members-only Facebook group
I have a private Facebook group just for members, so there's somewhere to go on the days in between our sessions. It's where the challenges get posted, where you share your challenge efforts, and where you can ask me a general question without waiting for the next session to come around.
I answer general questions in there on purpose. An answer only one person sees helps one person, and an answer the whole group sees helps everybody. It's also a good place to put up something you're working on and get feedback from the other members before it goes out.
6. An onboarding call when you join
When you join, the two of us hop on a call for half an hour. I'll walk you through the membership portal so you know where everything lives and how to get to it, make sure you're into our Facebook group, and then hear about what you're working on, what's worrying you most right now, and what you want to get done over the next few months. That way I know how to help you from your very first session.
7. 20% off courses, digital products, and paid webinars
Members get 20% off my self-paced courses, videos-on-demand, ebooks, workbooks, and any paid webinars, so the things you might want to work through on your own cost you less. Your code lives in the member resources area.
* Discount does not cover one-to-one coaching or email marketing services.
Most Flexible
Email and Social Media Rockstars
79
Every month
Valid until canceled
Two live group sessions every month
The full library of every session since April 2023, recorded
A challenge after every session
A daily content idea calendar, every month
Our members-only Facebook group
An onboarding call when you join
20% off courses, digital products, and paid webinars
Best Value
Email and Social Media Rockstars, Annual
790
Every year
Valid until canceled
Two live group sessions every month
The full library of every session since April 2023, recorded
A challenge after every session
A daily content idea calendar, every month
Our members-only Facebook group
An onboarding call when you join
20% off courses, digital products, and paid webinars
Two Ways to Join
$79 a month, or $790 for the year (two months free).
An hour of one-to-one coaching with me is $150. Your membership is $79 for a whole month, so a bit more than half of one coaching hour, and it gets you two live sessions, the library, the challenges, the content calendar, and our Facebook group. Every single month, for as long as you want them.
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And life happens! If you need to pause for a month or two, just email me, and I'll pause it. You don't have to cancel and start over, and you certainly don't have to explain yourself to me.
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Please let me know if you have any questions. I am happy to answer them!
TL;DR: $79 a month, or $790 for the year. You get two live sessions a month, a library of more than seventy-five recorded and written-up sessions from your first day, a challenge to keep you moving, the daily content idea calendar, our members-only Facebook group, an onboarding call when you join, and 20% off my courses and digital products. Pause or cancel whenever you need to.
A few words from some of my members...
Jie Haddad
Founder
The group has been such a valuable resource. Whenever I get stuck, I can ask Tracey a question and get practical advice. Even better, I get to learn alongside other small business owners who are working through many of the same challenges. Running a business can be lonely sometimes, so having a community where people openly share what’s working, what’s not, and encourage each other to keep moving forward has been incredibly helpful.
Tracey’s style is very down-to-earth and practical. No flashy promises, no overly salesy tactics, and no one-size-fits-all formulas. Just real guidance that makes sense for your business.
Whether your business is virtual or brick-and-mortar, product- or service-based, she has a way of helping you focus on what actually matters instead of chasing every new trend.
Nyla Arslanian
Editor
Tracey Lee's Rock Star Social Media group is the best value. She demystifies technology's challenges and answers your questions. I call her my social media encyclopedia.
Francoise Vincent
Owner
Before ESMR, I had panic attacks navigating social media: how to post, what to say, where to post it. Meeting twice a month with the group, I first realized that I wasn't alone in struggling with social media; people had questions I hadn't even thought about, and they ended up being really helpful. Most importantly, Tracey's willingness and patience to walk me through every step encouraged me to post more regularly and more spontaneously.
Each time I hesitate, I hear her voice saying, "Don't overthink it, just be you".
As a result, my posts and emails are more consistent, on target, and with heartfelt messages.
If you are experienced and love what you do but feel intimidated by juggling different media platforms, Social Media Rockstars is for you. You will be able to tame the beast in a caring, supportive, and at times humorous environment.
Three of the folks who have been with me the longest.
​The questions I get asked most
I'm not techy. Will I be able to keep up?
Yes, and it's the question I hear more than any other one. Every single person in this membership got there by asking a basic question out loud at some point, including the ones who have been coming for three years. We start at kindergarten, not university, and nobody has ever rolled their eyes at anybody. That is not the kind of group this is.
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I've bought courses before and never finished them. What makes this different?
A course waits for you and a calendar invitation doesn't. The sessions are on a date, the challenge is one thing instead of twelve, and somebody notices whether you did it. That's the whole trick of it, and it's why this works for folks that courses didn't. You're not lazy and you never were. You just needed the appointment.
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What if I can't make the live sessions?
Plenty of members can't, most months, and that's completely fine. You still get the recording, the written recap, the challenge, the content calendar, and the Facebook group. The library exists precisely so that missing a session doesn't mean missing the month.​​
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Will I just end up dependent on you?
That would make me pretty bad at my job. You drive, I give directions, and the point is that you get comfortable and confident working in your own accounts. Some members have been with me for years because they like having the regular check-in, and some move on once they've got what they came for. Both of those are good outcomes.
Can I share it with the person who helps me with my marketing?
One membership covers one business. You can absolutely forward the content calendar and written recaps to whoever posts for you. The live sessions and your onboarding call stay with you, because the whole point is that you're the one who learns it.​
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What if I need to stop, or take a break?
You can cancel from your account whenever you want, and if you'd rather pause for a month or two than cancel outright, email me, and I'll pause it instead. No hard feelings in either direction and no awkward conversation required.
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Cancel before your renewal date, and you won't be billed again. I don't refund months that have already gone through, and the same is true of the annual plan, so if you aren't certain yet, start monthly and move over to annual once you know you want to stay.
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Do I need to have worked with you before?
Nope! Most members come out of coaching or a project with me, and that's who it's built for, but anybody who wants a regular place to bring their marketing questions is very welcome.
Join us and keep going
Pick monthly or annual up above, and I'll see you on the first Tuesday!
If you're not sure yet, that is completely fine. Book a complimentary Discovery Call where you can ask me anything you like, including whether this is the right fit for where your business is right now. If it isn't, I'll tell you so and point you to something that suits you better.
And thank you for reading all the way down here. Whatever you decide about the membership, go and send that newsletter you've been putting off. It'll take you twenty minutes, your people will be delighted to hear from you, and you'll feel fabulous.